Does video really perform better than text on X?

Yes. Video posts get 10x more engagement than text-only tweets. However, the best strategy combines both — text threads with embedded video perform the strongest overall.

What video length works best on X?

30-60 seconds for maximum completion rate. X added a vertical video feed, so content similar to YouTube Shorts performs well. For in-feed videos, keep it under 90 seconds.

Can I monetize video on X?

Yes. X Premium subscribers can earn ad revenue from video content if they meet the threshold (500 followers, 5M impressions in 3 months). Video content drives the impressions needed for qualification.

Should I post the same video on X and other platforms?

You can, but add X-specific elements: a strong text hook, relevant hashtags, and engagement-driving language. X audiences prefer more opinionated, commentary-style content than other platforms.

Guide

AITwitterXVideoGuide

AI Video Creator for Twitter/X: Generate Engaging Video Posts with AI

Video posts on Twitter/X get 10x more engagement than text-only posts. With the platform's push toward video and creator monetization, AI video tools offer a fast path to building a video presence on X. This guide covers what works, what tools to use, and how to grow with video on X.

Last updated: February 25, 2026

Step-by-Step Guide

Identify trending topics

Check X's trending topics and your niche conversations. Timely content gets the most distribution on X.

Generate AI video content

Use FluxNote to create 30-60 second videos on trending topics. Speed matters — post while the topic is still hot.

Write a compelling text hook

The tweet text above your video is crucial. Use a bold statement, question, or contrarian take to stop the scroll.

Add subtitles

Ensure your video has clear subtitles since many X users browse with sound off, especially during work hours.

Engage immediately

Reply to comments within the first hour. Create a follow-up thread expanding on the topic for maximum engagement.

Video on Twitter/X in 2026

Twitter/X has made a major push toward video content:

- Video posts get 10x more engagement than text-only tweets
- X Premium subscribers can post videos up to 3 hours long
- Creator monetization — Ad revenue sharing for X Premium subscribers with 500+ followers and 5M impressions/month
- Video autoplay — Videos play automatically in the feed, capturing attention
- Vertical video tab — X added a dedicated vertical video feed competing with TikTok and YouTube Shorts

Why AI video works on X:
- X audiences value information density — AI generates content-rich videos efficiently
- News and commentary content performs well — AI can produce these quickly
- Short, punchy format (30-90 seconds) aligns perfectly with AI generation capabilities
- Quote tweets and replies with video get massive engagement
- Thread + video combinations drive the highest engagement

Video content types that perform on X

Specific video formats dominate engagement on Twitter/X:

News commentary — Quick takes on breaking news with relevant visuals. AI-generated in minutes while the topic is trending.

Data visualization — Turn statistics and data into visual video stories. "3 charts that explain the economy right now" performs exceptionally well.

Thread companion videos — Create a video summary of your written thread. Posts with both text and video get maximum distribution.

Hot takes and opinions — Bold statements with supporting evidence. The most shareable format on X.

Quick tutorials — 30-60 second how-to videos for your niche. "Here is how to [skill] in 60 seconds."

Comparisons and rankings — "Best [products] ranked" or "[A] vs [B]" — drives quote tweets and debate.

For AI generation: News commentary, data stories, and opinion videos are ideal for FluxNote — they are information-based, benefit from good visuals and voiceover, and can be produced quickly while topics are still trending.

Optimizing video for the X algorithm

Key factors for video distribution on X:

Engagement velocity — How quickly your video accumulates likes, replies, retweets, and bookmarks in the first 30-60 minutes determines reach.

Watch time — X tracks what percentage of the video viewers watch. Shorter videos with high completion rates get pushed more.

Quote tweets — Videos that inspire quote tweet reactions get significant algorithm boost.

Bookmark rate — Bookmarks signal valuable content. Educational and reference content gets bookmarked most.

Optimization strategies:
- Keep videos 30-60 seconds for maximum completion rate
- Post when your audience is most active (check X Analytics)
- Use a text hook above the video to stop the scroll
- Add subtitles — many X users browse in professional settings with sound off
- Engage with replies immediately after posting to boost visibility
- Quote tweet your own video with additional context for secondary distribution

Pro tip: Post your video, then immediately create a thread expanding on the topic. The thread drives engagement back to the video post.

Pro Tips

Speed matters more on X than any other platform — use AI to respond to trends while they are still trending
Keep videos 30-60 seconds — X audiences have the shortest attention span of any platform
Always write a strong text hook above the video — this determines whether people watch
Quote tweet your own video posts with additional thoughts for secondary distribution
Post 3-5 video tweets per week mixed with regular text content for the best growth pattern