Guide
AINonprofitFundraisingAwarenessGuideAI Video Tools for Nonprofits: Tell Your Story and Increase Donations with AI
Nonprofits with video content raise 4x more in online donations than those without. AI video tools make professional storytelling accessible on nonprofit budgets — turning impact data, testimonials, and mission statements into compelling video content that drives donations and awareness.
Last updated: February 25, 2026
Step-by-Step Guide
Gather your impact data
Collect key metrics, testimonials, photos, and success stories. These become the raw material for AI video generation.
Create your core videos
Generate a mission/about video, 2-3 impact stories, and a fundraising appeal video using AI.
Launch regular content
Post 2-3 awareness and impact videos per week on social media. AI makes this sustainable even for small teams.
Integrate video into fundraising
Add video to email campaigns, donation pages, and social media fundraising. Track which videos drive the most donations.
Create donor retention content
Send monthly video impact updates to donors. This is the highest-ROI use of video for nonprofits — retained donors give 5-10x over their lifetime.
Why nonprofits need video storytelling
Video is the most powerful fundraising tool available to nonprofits:
- Nonprofits with video raise 4x more in online fundraising campaigns
- Donor retention increases 50% when donors receive video impact updates
- Social media video extends nonprofit reach 10x beyond email lists
- Grant proposals with video are 30% more likely to receive funding
- Volunteer recruitment is 2x more effective with video content
The nonprofit video challenge:
- Tight budgets leave no room for professional video production
- Staff wear multiple hats and lack time for content creation
- Compelling stories exist but are not being told in video format
- Donors expect modern, professional communication
AI changes the equation by enabling any staff member to create professional video content in minutes. A $0-19/month investment in AI tools can generate content that drives thousands in additional donations.
Types of nonprofit video content AI can create
AI tools can generate the most impactful nonprofit video types:
Impact stories — "This year, we helped 500 families access clean water." AI combines your impact data with relevant visuals to create emotional, shareable impact narratives.
Fundraising appeals — Campaign-specific fundraising videos with urgency, social proof, and clear CTAs. AI generates multiple versions for A/B testing.
Donor thank-you videos — Personalized or segmented thank-you videos showing impact. Increases donor retention by 50%.
Awareness campaigns — Educational content about your cause. "5 facts about hunger in America" or "What your donation actually does." Perfect for AI generation.
Event promotion — Gala, walkathon, or volunteer event promotions with event details, past highlights, and registration CTAs.
Annual reports — Transform annual report data into a 2-3 minute video summary that donors actually watch (versus the PDF they ignore).
Volunteer recruitment — Showcase volunteer experiences and impact to attract new volunteers.
All of these can be generated with FluxNote from your impact data, testimonials, and mission information.
Fundraising video strategies
Video-driven fundraising strategies that maximize donations:
Email fundraising with video:
- Include video thumbnail in fundraising emails
- Emails with video get 300% higher click-through rates
- Use AI to create a unique video for each campaign
Social media fundraising:
- Post impact stories and fundraising appeals as Reels/Shorts
- Facebook fundraising features integrate with video content
- Instagram donation sticker + compelling video = direct donations
Giving Tuesday and campaign peaks:
- Create 5-10 different videos leading up to Giving Tuesday
- Day-of countdown and progress videos
- Real-time thank-you videos as donations come in
Monthly donor programs:
- Monthly video updates showing impact to recurring donors
- AI generates these from monthly data with minimal staff time
- Reduces monthly donor churn by 40-50%
Year-end giving:
- Video annual report summarizing yearly impact
- Tax deadline reminders with donation CTAs
- Donor spotlight videos recognizing major contributors
Budget impact: A nonprofit spending $19/month on FluxNote can create all of this content versus $5,000-20,000 for traditional production.
Pro Tips
- Donor retention videos have the highest ROI — a monthly 30-second impact update reduces churn by 40-50%
- Use specific numbers in fundraising videos: '$25 feeds a family for a week' outperforms vague impact statements
- Create separate video content for new donors (awareness) and existing donors (impact updates)
- Many AI tools offer nonprofit discounts — check FluxNote, Canva, and other tools for nonprofit pricing
- Video annual reports get 10x more engagement than PDF annual reports — convert your annual report data into a 2-minute video