Guide
FoodBrand DealsCreator EconomyIndiaBrand Deal Opportunities for Food Creators in India (2026)
Food is one of the most brand-friendly content niches in India — from FMCG giants to D2C food startups, brands spend crores annually on food creator partnerships. This guide covers exactly which brands sponsor food content, realistic payment ranges, and how to land your first deal in 2026.
Last updated: February 25, 2026
Step-by-Step Guide
Build your food content portfolio
Create 30-50 food videos showcasing different recipes and styles. This portfolio is your resume for brand pitches.
Create a professional media kit
Use Canva to create a 3-5 page media kit with your stats, audience demographics, content samples, and rate card.
Join influencer platforms
Sign up for Plixxo, Winkl, OPA, and Influencer.in. These platforms match food creators with brand campaigns automatically.
Pitch 5-10 brands weekly
Don't wait for brands to find you. Proactively pitch D2C food brands, kitchen appliance companies, and local restaurants.
Deliver exceptional results
Over-deliver on every brand deal. Brands that see great results become repeat clients — and repeat clients are the foundation of sustainable income.
The food creator sponsorship landscape in India
India's food industry spends ₹15,000+ crore annually on digital marketing, with an increasing share going to creator partnerships. Food content is uniquely valuable to brands because it directly influences purchase decisions — viewers see a recipe with a specific ingredient or product and buy it immediately.
Why brands love food creators:
- Food content has high visual engagement — products look appealing in cooking contexts
- Recipe videos have long shelf life — a sponsored recipe continues getting views for months
- Food audiences have high purchase intent — they're actively looking for products to try
- Creator recommendations feel more authentic than traditional food advertising
Brands actively sponsoring food creators (with rates)
Kitchen Appliance Brands:
- Prestige — ₹5,000-₹1,00,000 per video (product demos, recipe series)
- Pigeon — ₹3,000-₹50,000 (budget appliance reviews)
- Philips — ₹10,000-₹2,00,000 (air fryer, blender content)
- Wonderchef — ₹5,000-₹75,000 (cookware and appliance content)
- Borosil — ₹3,000-₹50,000 (kitchenware and storage)
Food & FMCG Brands:
- Saffola — ₹5,000-₹1,50,000 (healthy cooking oil promotions)
- Fortune — ₹3,000-₹1,00,000 (cooking oil and rice)
- MTR — ₹3,000-₹50,000 (spice mixes and ready-to-eat)
- MDH/Everest — ₹2,000-₹50,000 (spice brand integrations)
- Maggi — ₹10,000-₹3,00,000 (recipe creation campaigns)
D2C Food Brands:
- Slurrp Farm — ₹2,000-₹25,000 (healthy snacks for kids)
- True Elements — ₹2,000-₹25,000 (healthy breakfast products)
- Yoga Bar — ₹3,000-₹30,000 (protein bars and snacks)
- Raw Pressery — ₹3,000-₹25,000 (juices and health drinks)
Food Delivery Platforms:
- Swiggy — ₹5,000-₹2,00,000 (food ordering campaigns)
- Zomato — ₹5,000-₹2,00,000 (restaurant discovery, offers)
- EatSure — ₹3,000-₹50,000 (brand awareness campaigns)
How to pitch food brands successfully
Step 1: Build a food-focused media kit
Include: follower count, average views, engagement rate, audience demographics (age, location, gender split), past food brand collaborations, and 3-5 content samples.
Step 2: Identify the right contact
- For FMCG brands: find the digital marketing manager on LinkedIn
- For D2C brands: DM on Instagram or email the marketing team
- For food delivery platforms: check their creator partnership pages
Step 3: Craft your pitch
- Lead with a specific content idea (not just 'I want to collaborate')
- Show relevant metrics — engagement rate matters more than followers
- Include a proposed deliverable — e.g., '1 recipe Reel + 3 Stories'
- Mention similar successful campaigns you've done
Step 4: Negotiate terms
- Never accept the first offer — brands expect negotiation
- Ask for usage rights fee if they want to use your content in ads
- Request product gifting on top of payment
- Get contracts in writing with payment terms (Net 15 or Net 30)
Maximizing brand deal income as a food creator
Rate card guidelines by follower count:
| Followers | Reel Rate | Video Rate | Story Rate |
|-----------|-----------|------------|------------|
| 5K-10K | ₹2,000-5,000 | ₹3,000-8,000 | ₹500-1,000 |
| 10K-25K | ₹5,000-15,000 | ₹8,000-25,000 | ₹1,000-3,000 |
| 25K-50K | ₹15,000-40,000 | ₹25,000-75,000 | ₹3,000-8,000 |
| 50K-100K | ₹40,000-1,00,000 | ₹75,000-2,00,000 | ₹8,000-20,000 |
| 100K+ | ₹1,00,000+ | ₹2,00,000+ | ₹20,000+ |
Tips to increase your rates:
- Build a portfolio of brand collaborations (even unpaid/gifted ones count)
- Show clear ROI data — how many clicks, sales, or engagements your content drives
- Offer package deals — bundle Reels + Stories + Post for higher total value
- Create case studies from successful past campaigns
- Use FluxNote to produce professional-quality sponsored content that brands love
Pro Tips
- Tag brands in organic content before pitching — brands check if you already use their products naturally
- Create a 'collab highlight' on Instagram showing past brand partnerships for social proof
- D2C food brands are the easiest to land — they have smaller marketing teams and actively seek creators
- Festival seasons (Diwali, Christmas, Holi) have 2-3x more brand campaigns — prepare pitches early
- Always negotiate — the first offer is rarely the best offer. Push for 30-50% more than offered