How to Create a Creator Media Kit That Gets Brand Deals (2026)

A media kit should answer the three questions every brand has: Who is this creator? Who is their audience? What results can they deliver?

Section 1: Creator overview (first page)
- Your name and channel/brand name
- A one-sentence description of what you do and who you serve: 'I create personal finance content for US millennials navigating their first years of investing and homeownership.'
- High-quality photo (brands want to see the person they are working with)
- Platform links

Section 2: Core metrics
Include only metrics that matter to brands:
- Subscribers/followers on each platform
- Average views per video (last 90 days)
- Average engagement rate (likes + comments / reach or views)
- Monthly total views across all platforms
- Email list size (if relevant)

Do NOT inflate metrics or include vanity numbers without context. Brands verify these independently.

Section 3: Audience demographics
This is often more important than follower count:
- Age distribution (brands want to know if your audience matches their customer)
- Gender split
- Top countries (US-heavy audiences command premium rates from US advertisers)
- Top US states if applicable
- Income range or professional background if relevant to your niche

Section 4: Past brand partnerships
List 3-6 recognizable brands you have worked with. If you are newer, list any professional collaborations, even non-paid ones.

Section 5: Case study or performance data
One specific example of results you delivered: 'Campaign with [Brand]: 47,000 views, 3.1% click-through rate on the promo link, $12,000 in tracked sales.' Real numbers from real campaigns are your most powerful selling tool.

Should you include rates in your media kit?
Opinions differ. Including rates filters out brands with insufficient budgets and saves everyone time. Not including rates allows for a conversation where you can better understand their needs before quoting.

A practical middle ground: include a starting rate or range ('Integrations starting at $2,500') rather than a full rate card. This signals your tier without locking you into a specific number before understanding the full scope.

Package structure:
If you offer multiple deliverable types, consider grouping them into packages:
- Standard package: One integrated mention in one YouTube video
- Growth package: YouTube integration + 2 Shorts/Reels + Instagram Story mention
- Full launch package: Dedicated YouTube video + supporting social + email mention

Packages simplify the decision for brands and often result in higher total deal value than a la carte pricing.

Format and design:
- Length: 2-4 pages maximum. Brands do not read long media kits.
- Design: Clean, professional, consistent with your brand colors. Not elaborate — readable.
- File format: PDF. Do not send editable files.
- Delivery: Link in your email, not as an attachment that requires downloading. Host it on your website or use a Canva link.

Update frequency:
Update your media kit whenever your metrics change significantly — at minimum quarterly. An outdated media kit (showing metrics from 18 months ago) signals inattention and can hurt credibility.

What to remove:
Most media kits include too much: extensive creator biography, irrelevant social media accounts, testimonials without data, and vague 'my audience is engaged!' claims. Cut everything that does not directly answer: who is the audience, what are the numbers, what results have you delivered?

A media kit is a tool, not a magic solution. How you use it matters as much as what is in it.

Proactive outreach:
When pitching brands directly, lead with a personalized email that references their product specifically, then offer to send your media kit. Do not attach the media kit to a cold email — brand managers receive hundreds of cold pitches and rarely open attachments. A compelling email gets the conversation started; the media kit closes it.

Template outreach email:
'Hi [Name], I have been using [Product] for [specific purpose] and I think my audience of [audience description] would genuinely connect with it — specifically [specific angle or use case that fits your content]. I create [content type] at [channel] with an average [X] views per video. Happy to share my media kit and discuss a collaboration if this could be a fit.'

Responding to inbound inquiries:
When brands reach out to you, respond with a brief note of interest and attach or link your media kit. This signals professionalism and accelerates the deal timeline.

Creator platforms:
Many brands discover creators through platforms like AspireIQ, Grin, Creator.co, and YouTube BrandConnect. Ensure your profile on these platforms is current and your media kit is linked or uploaded. This is passive inbound deal flow.

Tracking media kit views:
Host your media kit on a platform that provides view analytics (Canva, Notion, or a hosted PDF service). Knowing that a brand opened your kit multiple times tells you they are interested and when to follow up.

Disclaimer: Brand deal practices vary by niche, audience size, and individual negotiation. These are general strategies, not guarantees of specific outcomes.