How much does Instagram pay for 1 million views in India?

Instagram pays approximately ₹5,000-₹25,000 per million Reels views through ad revenue sharing. This is significantly lower than YouTube. Most Instagram income comes from brand deals, which can pay ₹25,000-₹5,00,000 per post depending on follower count.

How many followers do you need to earn money on Instagram in India?

You can start earning with as few as 1,000 followers through affiliate marketing. Brand deals typically start at 5,000-10,000 followers. Instagram's monetization features (Reels ads, Badges) require 5,000-10,000+ followers.

Is Instagram better than YouTube for earning in India?

It depends. YouTube is better for passive ad revenue (higher RPM, more consistent). Instagram is better for brand deals (brands prefer Instagram for sponsored content). The ideal strategy is using both platforms — YouTube for base income, Instagram for brand partnerships.

Do Indian Instagram creators pay tax on their earnings?

Yes. All Instagram income (brand deals, affiliate commissions, ad revenue) is taxable in India. It falls under business income or income from other sources. GST registration is required if annual income exceeds ₹20 lakh. Consult a CA for proper tax planning.

Guide

InstagramEarningsIndia2026

How Much Instagram Pays Indian Creators in 2026: Complete Earnings Guide

Instagram doesn't pay most creators directly like YouTube does. Instead, income comes from a mix of ad revenue sharing, brand partnerships, and creator features. This guide breaks down all Instagram income sources for Indian creators.

Last updated: February 25, 2026

Step-by-Step Guide

Switch to a creator or business account

This unlocks analytics, branded content tools, and monetization features. Go to Settings → Account → Switch to Professional Account → Creator.

Build a content system

Post 1-2 Reels daily, 3-5 Stories daily, and 2-3 feed posts weekly. Consistency is the fastest path to follower growth and brand attention.

Set up monetization channels

Join affiliate programs, enable Reels monetization (if eligible), and set up Instagram Subscriptions. Create a link-in-bio page with Linktree.

Create a professional media kit

Include follower count, engagement rate, audience demographics, content examples, and your rate card. Send this when pitching brands.

Start pitching brands weekly

Identify 10 brands in your niche each week. Send personalized collaboration proposals via email or DM with your media kit and content ideas.

Instagram income by follower count in India

Total monthly income from ALL Instagram sources:

| Follower Count | Monthly Income Range (₹) | Primary Source |
|---|---|---|
| 1K-5K | ₹0-₹5,000 | Affiliate, small brand gifts |
| 5K-10K | ₹2,000-₹15,000 | Small brand deals, affiliates |
| 10K-25K | ₹5,000-₹40,000 | Brand deals, affiliates |
| 25K-50K | ₹15,000-₹75,000 | Brand deals, Reels revenue |
| 50K-100K | ₹30,000-₹1,50,000 | Brand deals, affiliates |
| 100K-500K | ₹75,000-₹5,00,000 | Brand deals, courses |
| 500K-1M | ₹2,00,000-₹15,00,000 | Brand deals, business |
| 1M+ | ₹5,00,000-₹50,00,000+ | Brand deals, business empire |

Critical insight: Unlike YouTube where AdSense provides base income, Instagram income is almost entirely dependent on brand deals and creator-driven monetization. A 100K Instagram account with no brand deal strategy can earn nearly ₹0, while a well-monetized 25K account can earn ₹50,000+/month.

All Instagram income sources explained

1. Brand Deals & Sponsored Content (70-85% of income):
The primary income source for Indian Instagram creators. Brands pay for posts, Reels, Stories, and collaborations.

2. Reels Ad Revenue Sharing (5-10% of income):
Instagram shares a portion of ad revenue with Reels creators. RPM in India: ₹5-₹25 per 1,000 views.

3. Affiliate Marketing (5-15% of income):
Promoting products through affiliate links in bio, Stories, or DMs. Commission rates: 3-20% depending on the product category.

4. Instagram Subscriptions (2-5% of income):
Monthly subscriptions from fans for exclusive content. Priced at ₹89-₹899/month. Conversion rate: 0.1-0.5% of followers.

5. Instagram Badges (1-3% of income):
Viewers can buy badges during your Instagram Lives. Similar to YouTube Super Chat. Range: ₹89-₹889 per badge.

6. Digital Products & Services (5-20% of income):
Selling courses, presets, templates, or consulting through Instagram traffic. Not Instagram payments — but driven by Instagram audience.

Revenue split comparison:
- YouTube: 55% creator, 45% platform (ads)
- Instagram Reels: ~55% creator (estimated, Meta is less transparent)
- Instagram Subscriptions: 100% to creator (Meta takes 0% until further notice)
- Instagram Badges: 100% to creator (Meta takes 0% for now)

How brand deals work on Instagram in India

Brand deals are the backbone of Instagram income. Here's how they work in the Indian market:

Types of brand collaborations:

| Type | Description | Typical Rate (50K followers) |
|---|---|---|
| Feed Post | Static image post with brand mention | ₹10,000-₹30,000 |
| Reel | 15-60 second video featuring brand | ₹15,000-₹50,000 |
| Story Set | 3-5 Stories featuring brand | ₹5,000-₹15,000 |
| Story + Post Bundle | Stories + feed post combo | ₹15,000-₹40,000 |
| Full Package | Post + Reel + Stories | ₹25,000-₹75,000 |
| Brand Ambassador | Monthly ongoing partnership | ₹50,000-₹2,00,000/month |

How brands find creators:
1. Influencer platforms (One Impression, Winkl, Plixxo)
2. Direct DM or email outreach
3. Creator management agencies
4. Brand's in-house marketing team

Payment models:
- Fixed fee: Set price per deliverable (most common in India)
- Performance-based: Pay per click, conversion, or sale
- Hybrid: Base fee + performance bonus
- Barter: Free products instead of payment (common for smaller creators)

Red flags in brand deals:
- Paying only in products when your audience justifies cash payment
- Asking for content rights without additional compensation
- Requiring guaranteed view/engagement counts
- Payment terms longer than 45 days

Growing Instagram income from ₹0 to ₹1 lakh/month

A realistic roadmap for Indian creators:

Phase 1: Foundation (0-5K followers, Months 1-3)
- Income: ₹0-₹2,000/month
- Focus: Build content quality, find your niche, post daily
- Monetization: Join affiliate programs (Amazon, Cuelinks)
- Action: Create 2 Reels daily using FluxNote for consistency

Phase 2: Growth (5K-25K followers, Months 3-8)
- Income: ₹5,000-₹25,000/month
- Focus: Engagement rate optimization, community building
- Monetization: Accept barter deals, pitch small D2C brands
- Action: Join influencer platforms, create media kit

Phase 3: Monetization (25K-75K followers, Months 8-14)
- Income: ₹20,000-₹75,000/month
- Focus: Brand relationship building, content diversification
- Monetization: Regular brand deals, growing affiliate income
- Action: Pitch 10+ brands monthly, raise rates every quarter

Phase 4: Scaling (75K+ followers, Months 14-18)
- Income: ₹50,000-₹2,00,000/month
- Focus: Premium brand partnerships, long-term deals
- Monetization: Monthly retainers, digital products, courses
- Action: Negotiate annual deals, launch a paid product

Keys to reaching ₹1 lakh/month:
- Need 50K-100K engaged followers in a brand-friendly niche
- Must actively pitch and negotiate brand deals (don't wait for inbound)
- Diversify with affiliates, subscriptions, and products
- Maintain 3-5% engagement rate (brands check this)

Pro Tips

Engagement rate matters more than follower count — brands check this first. Aim for 3-5% engagement rate
Instagram income is feast-or-famine without proactive brand outreach — pitch brands consistently, don't wait for them
Reels with original voiceover earn more ad revenue than Reels with trending audio
Combine Instagram with YouTube for maximum income — Instagram for brand deals, YouTube for ad revenue
Save 25-30% of brand deal income for taxes — this is business income and must be reported in ITR