How to Create an Influencer Media Kit With Pricing (2026 Guide)

Essential sections:

1. Cover Page: Name, tagline, profile photo, primary platform icons
2. About You: 3-4 sentences about your content, niche, and why brands should work with you
3. Key Metrics: Followers, engagement rate, average reach, monthly views, audience growth rate
4. Audience Demographics: Age breakdown, gender split, top cities, interests
5. Rate Card: Deliverable types with price ranges
6. Past Collaborations: 3-5 brand work examples with screenshots and results
7. Testimonials: Quotes from past brand partners (if available)
8. Contact Information: Email, phone, social handles

Optional but impressive:
- Case study with specific ROI data
- Press mentions or features
- Awards or recognitions
- Multi-platform presence overview

Design guidelines:
- Use Canva — search 'media kit template' for free professional options
- 4-6 pages maximum (brands skim, don't read)
- Your brand colors and aesthetic throughout
- High-quality images (not pixelated screenshots)
- Clean layout with plenty of white space
- PDF format for easy sharing

Metrics presentation:
- Round numbers (say '52K' not '52,347')
- Use real screenshots from analytics
- Highlight your best metrics prominently
- Include growth trends ("30% follower growth in 6 months")
- Show reach/impressions alongside follower count

Rate card formatting:
- List deliverables clearly with price ranges
- Group into packages (Basic, Standard, Premium)
- Include add-ons (usage rights, exclusivity, rush delivery)
- Don't include exact prices — ranges allow negotiation flexibility

Common mistakes:
- Too long (over 6 pages — brands won't read)
- Outdated metrics (update quarterly)
- No past work examples (biggest credibility gap)
- Generic design (doesn't reflect your personal brand)

When to send your media kit:
- After initial brand conversation shows interest
- In response to 'what are your rates?'
- When pitching brands via email
- When joining influencer platforms (upload to profile)

Pitching with your media kit:

Email template:

Subject: Content Collaboration Idea — [Your Name] × [Brand]

Hi [Name],

I'm [Your Name], a [niche] content creator with [X]K followers. I love [specific thing about brand] and have an idea for a collaboration that would resonate with my audience of [demographic description].

My idea: [1-2 sentence content concept]

I've attached my media kit with full details on my audience, past work, and rates. Would love to discuss this further.

Best, [Name]

Response rates:
- Cold email with media kit: 5-10% response rate
- Warm introduction with media kit: 20-30% response rate
- Inbound inquiry (you send media kit): 50-70% conversion rate

Nano (1K-10K):
- Focus on: engagement rate, niche expertise, content quality
- Deemphasize: raw numbers (they're small)
- Rate card: ₹1,000-₹10,000 per deliverable
- Key selling point: "Highly engaged niche audience with 8%+ engagement"

Micro (10K-100K):
- Focus on: audience demographics, past brand results, engagement
- Include: 3-5 brand collaboration examples
- Rate card: ₹5,000-₹1,00,000 per deliverable
- Key selling point: "Trusted voice in [niche] with proven brand results"

Mid-tier (100K-500K):
- Focus on: reach, case studies with ROI data, audience quality
- Include: 5-10 brand examples with specific metrics
- Rate card: ₹50,000-₹5,00,000 per deliverable
- Key selling point: "Scale + engagement with demonstrated campaign success"

Macro (500K+):
- Focus on: total reach, brand safety, past campaign ROI
- Include: Full case studies, press mentions, awards
- Rate card: ₹1,00,000+ per deliverable
- Key selling point: "Massive reach with premium, brand-safe audience"