Starting a UK Property YouTube Channel (Complete Guide)

The UK has a unique relationship with property. Home ownership is deeply embedded in the culture, property prices dominate headlines, and the complexity of buying, selling, and investing in UK property creates constant demand for educational content.

Property content on YouTube benefits from several factors. The CPMs are exceptional — £8-£16 on average — because mortgage lenders, estate agents, property platforms, and financial services companies all bid aggressively for this audience. A property channel with 100K monthly views earns £800-£1,600 from ads alone, before brand deals.

The audience is commercially valuable. Viewers watching property content are often at decision points — considering buying their first home, remortgaging, or investing. This makes them high-value to advertisers and ideal for affiliate marketing.

Competition exists but isn't saturated. There are fewer UK property YouTube channels than you might expect, particularly in sub-niches like property investment analysis, regional market guides, and first-time buyer education. There's genuine room for new voices.

Faceless property content works well too. Market analysis, investment walkthroughs, area guides, and mortgage explanations all suit the voiceover-plus-visuals format. AI tools like FluxNote can produce professional property content without requiring on-camera appearances.

The property niche is broad enough to sustain hundreds of videos. Here are proven content categories.

First-time buyer content: How to save a deposit, mortgage types explained, shared ownership pros and cons, Help to Buy alternatives, stamp duty thresholds. This audience is large and actively searching for guidance.

Property investment: Buy-to-let analysis, HMO strategies, commercial property basics, property tax implications (Section 24, stamp duty surcharge), and yield calculations. Higher CPMs because the audience has disposable income.

Area guides: Covering specific UK cities and regions — 'best areas to invest in Manchester', 'cheapest places to buy in the South East', 'where to buy in London on a budget'. These perform well in search and attract local advertisers.

Market updates: Monthly or quarterly UK property market analysis. Average prices, transaction volumes, interest rate impacts, and predictions. This content drives regular viewers and establishes authority.

Mortgage content: How mortgages work, fixed vs variable rates, how to get the best deal, remortgaging guide. Mortgage-related keywords attract the highest CPMs in the property niche.

Property renovation: Budget renovations, adding value to UK properties, planning permission basics, building regulations. Visual content that works well with before-and-after footage.

Rental market: UK rental rights, how to be a good landlord, tenant screening, rental yield by city. Growing audience given the expansion of the UK rental market.

Property channels have some of the most diverse and lucrative monetisation options in UK YouTube.

Ad revenue: CPMs of £8-£16 make ad revenue significant even at modest view counts. A property channel posting 2-3 videos per week with 200K monthly views earns roughly £1,600-£3,200/month from ads.

Affiliate marketing: UK property and mortgage affiliate programmes are highly lucrative. Mortgage brokers pay £50-£200 per lead. Property platforms like Zoopla, Rightmove, and OnTheMarket have partnership programmes. Investment platforms (relevant for REIT content) pay per signup.

Brand sponsorships: Property technology companies (PropTech), mortgage comparison services, home insurance providers, conveyancing services, and property management platforms all sponsor property content. Rates match the high CPMs — £1,000-£10,000 per video depending on channel size.

Courses and consulting: Property investment courses are among the highest-grossing digital products in the UK. Established property YouTubers sell courses for £200-£2,000, generating significant additional income. Some also offer paid consulting or mentoring.

Speaking and events: UK property events, investment seminars, and conferences regularly invite property YouTubers as speakers. This provides additional income and networking opportunities.

The FCA consideration: As with finance content generally, be careful about the line between education and advice. Discussing property investment strategies is fine; telling specific viewers to buy specific properties is not. Include disclaimers and stay on the educational side.