Guide

PunjabiYouTubeIndiaPunjabDiaspora

How to Start a Punjabi YouTube Channel in 2026 (Complete Guide)

Punjabi is YouTube's music powerhouse — Punjabi music videos regularly cross 100 million views, and Punjabi is the most-watched Indian language globally after Hindi. With a massive diaspora in Canada (2.1M), UK (800K), and Australia, Punjabi creators benefit from Western CPMs that dwarf domestic Indian rates.

Last updated: February 25, 2026

Step-by-Step Guide

1

Choose a Punjabi niche

Immigration and IELTS content earn the highest CPMs. Entertainment and music get the most views. Pick based on your goal.

2

Target the diaspora

If earning is your priority, create content that resonates with Punjabis in Canada, UK, and Australia. Time uploads for their time zones.

3

Create with AI

Use FluxNote for Punjabi voiceover and Gurmukhi subtitles. Produce professional content at scale.

4

Optimize for global Punjabi search

Use both Gurmukhi and romanized Punjabi in titles. Add location tags for Canada, UK, and Australia.

5

Monetize the diaspora premium

Western CPMs make Punjabi one of the most profitable Indian languages. Focus on immigration and education brand deals.

Why Punjabi YouTube earns more than you think

Punjabi content has the highest international earning potential of any Indian language:

- 125M+ Punjabi speakers across Indian Punjab, Pakistani Punjab, and the global diaspora
- Canada's 3rd language — 2.1 million Punjabi speakers in Canada
- UK Punjabi community — 800K+ speakers with high purchasing power
- Music dominance — Punjabi music is India's #1 exported language content
- Western CPMs — Diaspora views from Canada, UK, and Australia earn ₹200-800 CPM

The earning math is extraordinary. A Punjabi channel where 30-40% of views come from Canada, UK, and Australia can earn ₹200-500 blended CPM — 5-10x what Hindi channels earn.

Best niches for Punjabi YouTube

Premium Niches (Diaspora CPMs):
- Canada immigration and PR guidance in Punjabi (₹300-800 CPM — highest Indian language CPM)
- UK visa and settlement content
- Australia student life in Punjabi
- International driving and licensing guides

High Volume Niches:
- Punjabi music video reactions and analysis
- Punjabi cooking (Sarson da Saag, Makki di Roti, Lassi, Chole Bhature)
- Kabaddi and cricket in Punjabi
- Punjabi comedy and entertainment

Growing Niches:
- IELTS and English preparation in Punjabi
- Farming and agriculture (Punjab is India's breadbasket)
- Fitness and gym culture in Punjabi (massive demand)
- Truck driving and logistics careers abroad

Goldmine niche: Canada immigration content in Punjabi is the highest-CPM niche in all of Indian YouTube. Immigration lawyers and consultancies pay premium rates to advertise.

Creating Punjabi videos with AI

AI makes Punjabi content creation accessible:

1. Enter your topic — Use FluxNote with your video concept
2. Script in Punjabi — AI generates engaging scripts
3. Punjabi voiceover — Natural-sounding Punjabi AI voice options
4. Gurmukhi subtitles — Auto-generated in Punjabi script with animated styles
5. Visual selection — Stock footage for your narrative
6. Export — Ready for YouTube

Punjabi content works especially well with AI for informational channels. Immigration guides, IELTS tips, farming advice, and financial content don't require a face on camera. With AI voiceover and professional subtitles, you can run a faceless Punjabi channel that earns Western CPMs.

Punjabi channel monetization

Punjabi channels benefit massively from diaspora economics:

Ad Revenue (blended with diaspora):
- Punjabi immigration content: ₹300-800 CPM (Canada/UK/Australia views)
- Punjabi IELTS/education: ₹100-300 CPM
- Punjabi entertainment: ₹30-80 CPM (boosted by international views)
- Punjabi farming: ₹20-50 CPM (mostly domestic)

Brand Deals:
- Immigration consultancies (big spenders on Punjabi content)
- IELTS coaching platforms
- International money transfer services (Remitly, Western Union, Wise)
- Canadian Punjabi businesses and Indian diaspora brands
- Brand deal rates: ₹15,000-₹1,00,000+ per video at 10K-100K subscribers

Diaspora Premium:
- Canada views: ₹400-1000 CPM
- UK views: ₹300-700 CPM
- Australia views: ₹350-800 CPM
- A channel with 40% diaspora views earns 5-10x domestic-only channels

Pro Tips

  • Canada immigration content in Punjabi can earn ₹300-800 CPM — the highest in Indian YouTube
  • Time uploads for Canadian EST/PST hours if targeting diaspora audience
  • IELTS preparation content in Punjabi has massive consistent demand
  • Punjabi fitness and gym content is growing rapidly — underserved niche
  • Use both Gurmukhi and romanized Punjabi titles to capture all search patterns

Frequently Asked Questions

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