ShareChat and Moj Content Strategy: Reaching India's Vernacular Audience

Understanding India's vernacular social giant:

ShareChat (Long-form Social):
- 180M+ monthly active users
- Text, image, video, audio content
- Available in 15 Indian languages
- Strong in Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Odia
- Primary audience: Tier 2/3 cities and rural India

Moj (Short-Video):
- Integrated with ShareChat
- Short-form video platform (like TikTok/Reels)
- 200M+ downloads
- Creator fund paying in 10+ languages
- Growing rapidly in regional language content

Audience Profile:
- 70%+ from Tier 2/3 cities and rural India
- 60% male, 40% female
- Age: Primarily 18-35
- Language: Overwhelmingly regional (not English)
- Daily time spent: 30+ minutes

Why it matters for creators: ShareChat/Moj reaches audiences that YouTube and Instagram miss. 30-40% of ShareChat users don't actively use Instagram. This is incremental reach, not overlap.

Content that performs on ShareChat:
- Devotional and spiritual content (massive engagement in Hindi, Tamil, Telugu)
- Motivational quotes and stories
- Festival and cultural content
- Relationship and family content
- Local news and current affairs
- Agriculture and farming tips
- Health tips and home remedies
- Government scheme information

Content that performs on Moj:
- Comedy and entertainment in regional languages
- Music and dance (regional songs)
- Educational quick tips
- Life hacks and DIY
- Food and cooking clips
- Festival-specific content

Key Differences from YouTube/Instagram:
- Simpler, more relatable content performs better than polished production
- Emotional and cultural content outperforms informational content
- Festival and devotional content gets 5-10x normal engagement
- Regional language purity matters — don't mix English

AI Content for ShareChat/Moj:
- Use FluxNote for motivational and educational videos in regional languages
- Simple, clear voiceover without complex vocabulary
- Animated subtitles in regional script
- 30-60 second videos for Moj
- Longer form (2-5 min) for ShareChat
- Devotional and festival content especially well-suited for AI creation

Creator Fund:
- ShareChat/Moj pays creators based on content performance
- Available in 10+ Indian languages
- Payments based on views, engagement, and content quality
- Typical earnings: ₹5,000-₹50,000/month for active creators
- Top creators: ₹1-5 lakh/month

Brand Partnerships:
- ShareChat's brand partnership program connects creators with advertisers
- Focus on FMCG, telecom, and government campaigns
- Rates: ₹3,000-₹30,000 per campaign for 10K-100K followers
- Growing as brands discover vernacular audience value

Cross-Platform Monetization:
- Use ShareChat/Moj for audience building
- Drive followers to YouTube for higher monetization
- Share WhatsApp community links for direct monetization
- Build an audience on ShareChat, monetize on YouTube + WhatsApp

Supplementary Income:
- Meesho product sharing (Tier 2/3 audience = Meesho's target market)
- Affiliate marketing through product recommendation posts
- Digital product sales (exam prep, health guides, recipes)

Realistic income expectations:
- Casual creator: ₹5,000-₹15,000/month from creator fund
- Active creator: ₹15,000-₹50,000/month from fund + brand deals
- Multi-platform creator: ₹50,000-₹2,00,000/month combining ShareChat + YouTube + WhatsApp

Growth Strategy:

1. Post frequency: 3-5 posts daily on ShareChat, 2-3 videos on Moj
2. Language focus: Pure regional language, no English mixing
3. Cultural relevance: Create content around festivals, religious events, and cultural moments
4. Engagement: Reply to every comment, join ShareChat communities
5. Cross-posting: Share Moj videos on ShareChat, and vice versa

Growth Hacks:
- Devotional content on festival days gets 5-10x normal reach
- Share your Moj videos in relevant ShareChat chatrooms
- Create content around trending topics on the platform's Explore page
- Use regional language hashtags specific to ShareChat
- Collaborate with other ShareChat creators in your language

AI-Powered Growth:
- FluxNote enables batch-creating 10-15 videos in one session
- Create in multiple regional languages to serve different language communities
- Maintain daily posting without production fatigue
- Focus creative energy on culturally relevant topics while AI handles production

Best approach: Use ShareChat/Moj as one pillar of a multi-platform strategy. Build audience here, monetize primarily through YouTube and WhatsApp. ShareChat provides the vernacular audience reach; YouTube provides the revenue infrastructure.