Can I start a home decor account in a rented apartment?

Absolutely! Renter-friendly decor content is actually in higher demand than owned-home content. Focus on removable solutions, no-drill hacks, and temporary styling.

How do home decor accounts make money?

Brand collaborations with furniture/decor brands (₹5K-50K per post), affiliate links to Amazon/Pepperfry (3-8% commission), interior styling consultations (₹5K-25K per project), and selling decor guides.

What equipment do I need?

A smartphone with a good camera and a wide-angle lens attachment (₹500-1,000). Good natural lighting is more important than any equipment.

How often should I post home decor content?

2-3 Reels per week, 1-2 carousels, and daily Stories. Home decor content has a longer shelf life than other niches — focus on quality over quantity.

Guide

Home DecorInstagramInterior Design

How to Start a Home Decor Instagram Account in 2026 (Complete Guide)

Home decor is one of Instagram's highest-engagement niches, with millions of users seeking inspiration for their living spaces. The Indian home decor market is growing rapidly as more young professionals invest in personalizing their homes. This guide shows you how to build a home decor Instagram that attracts followers and brand deals.

Last updated: February 25, 2026

Step-by-Step Guide

Define your decor niche

Choose your style (minimalist, ethnic, boho), budget range, and space focus (small apartments, balconies, kitchens).

Style and photograph your own space

Start with your own home. Create before/after transformations in different rooms. Good photography is essential.

Master flat lay and room photography

Learn angles (shoot from doorways, low angles), use natural light, and keep backgrounds clean. A wide-angle phone lens helps.

Post a mix of formats

2-3 Reels per week (transformations, DIYs), 1-2 carousels (guides, tips), and daily Stories (process, behind the scenes).

Monetize at 5K+ followers

Home decor brands start gifting products at 5K followers. Paid brand deals start at 10K-15K followers (₹5K-25K per post).

Why home decor is thriving on Instagram in 2026

Home decor content is performing better than ever:

- India's home decor market is worth ₹1.2 lakh crore and growing at 25% annually
- High save rates — Home decor posts get saved 4-6x more than average content (people bookmark ideas)
- Premium advertisers — Home decor influencers attract brands like IKEA, Pepperfry, Urban Ladder, and Asian Paints
- Aspirational yet achievable — Budget decor transformations are among Instagram's most-shared content
- Seasonal content opportunities — Diwali decor, monsoon refresh, new year makeovers drive seasonal spikes

The biggest gap: budget Indian home decor under ₹10,000. Most viewers live in rented apartments and want affordable styling tips.

Choosing your home decor sub-niche

Find your unique angle:

By budget: Budget decor (under ₹5,000), mid-range, luxury, DIY/upcycled
By space: Small apartments, rented homes, balcony gardens, kitchen organization, study room setups
By style: Minimalist, Indian ethnic, Scandinavian, boho, modern, industrial
By format: Before/after reveals, DIY tutorials, product reviews, room tours, organization hacks
By platform: Instagram-focused (Reels + carousels), cross-platform with YouTube

In India, rented apartment decor and small space solutions are massively underserved. Content like "Transform your 1BHK for under ₹10,000" resonates with millions of young professionals.

Content ideas for your first 30 posts

Reels (highest reach):
1. "₹5,000 room transformation — before/after"
2. "5 Amazon finds that made my home look expensive"
3. "Small kitchen organization hacks"
4. "Renter-friendly wall decor ideas"
5. "Diwali decoration ideas under ₹1,000"

Carousels (highest saves):
6. "10 ways to make a small room look bigger"
7. "Color palette guide for Indian homes"
8. "IKEA vs local alternatives — what's worth it?"
9. "Bathroom organization: before and after"
10. "Plants that survive Indian summers"

Engagement content:
11. "Rate my room" follower submissions
12. "This or that: decor style quiz" in Stories
13. "What I got from Pepperfry sale — haul"
14. "Room tour — my 1BHK in Mumbai"
15. "DIY wall art with ₹200 supplies"

How to create home decor content with AI

AI tools streamline decor content creation:

1. Before/after reveal videos — Use FluxNote to create dramatic transformation Reels with music, transitions, and text overlays
2. Product roundup Shorts — Generate engaging product recommendation videos with AI voiceover and visuals
3. DIY tutorial Reels — Create step-by-step DIY decor tutorial videos with captions and instructions
4. Seasonal decor guides — Produce festival decoration idea videos (Diwali, Christmas) with AI editing

Home decor Reels with price tags on every item are among the most-saved content on Instagram.

Pro Tips

Before/after transformations are the single highest-performing content format in home decor
Always tag the brand and store for every product you feature — brands notice and reshare
Natural light photography makes spaces look 10x better than artificial light
Create 'shop my room' highlights with product links for easy monetization
Post Diwali/Christmas decoration content 3-4 weeks before the festival for maximum reach