TikTok Brand Deal Rate Card for US Creators: 2026 Pricing Guide

Based on data from influencer marketing platforms Aspire, Klear, Grin, CreatorIQ, and published creator rate surveys:

Nano (1K-10K followers):
- Per post: $50-$250
- Per Story/promotion: $25-$100
- Often product-for-post (gifted product, no cash payment)
- Brand deals at this level are infrequent (0-2/month)

Micro (10K-50K followers):
- Per post: $200-$1,000
- Per Story/promotion: $100-$400
- Package deal (post + Story): $300-$1,200
- Typical volume: 1-4 deals/month

Mid-tier (50K-250K followers):
- Per post: $1,000-$5,000
- Per Story/promotion: $300-$1,000
- Package deal: $1,200-$5,500
- Typical volume: 3-8 deals/month

Macro (250K-1M followers):
- Per post: $3,000-$15,000
- Per Story/promotion: $1,000-$3,000
- Package deal: $4,000-$16,000
- Typical volume: 4-10 deals/month

Mega (1M+ followers):
- Per post: $10,000-$50,000+
- Per Story/promotion: $3,000-$10,000
- Package deal: $12,000-$55,000+
- Typical volume: 5-15+ deals/month

These are base rates. Premium niches (finance, tech, B2B) command 20-50% premiums. Lower-value niches (entertainment, general lifestyle) may see 20-30% lower rates.

Follower count is the starting point, but several factors adjust your actual rate:

Factors that increase your rate:
- High engagement rate (5%+): Brands pay premiums for creators whose audiences actively engage. A 50K-follower account with 8% engagement commands higher rates than a 100K account with 2% engagement.
- US-heavy audience (70%+ US): US audiences are most valuable to advertisers. Show your audience geography in your media kit.
- Niche authority: Recognized expertise in a specific area (licensed nutritionist, certified financial planner) commands premiums.
- Content exclusivity: Agreeing to not promote competitors for 30-90 days justifies a 25-50% premium.
- Usage rights: If the brand wants to use your content in their own ads, charge 2-3x the base rate.
- Multi-platform packages: Posting on TikTok + Instagram + YouTube justifies 2-3x a single-platform rate.

Factors that decrease your rate:
- Low engagement rate (under 2%): Suggests inflated follower count or disengaged audience.
- International audience: If most followers are outside the US, brands targeting US consumers will negotiate down.
- Brand-new relationship: First-time collaborations often start lower, with increases for repeat partnerships.
- High follower-to-view ratio: If your videos consistently underperform relative to follower count, brands notice.

A professional rate card increases your perceived value and streamlines negotiations:

Essential rate card elements:
1. Your name/brand and niche
2. Platform statistics: Follower count, average views per video, engagement rate, audience demographics (age, gender, location)
3. Content options with pricing:
- In-feed video: $X
- In-feed video + Story: $X
- LIVE stream integration: $X
- Ongoing ambassadorship (monthly): $X
4. Add-ons:
- Usage rights (brand uses your content in ads): +100-200%
- Exclusivity (no competitor content for 30/60/90 days): +25-50%
- Whitelisting (brand runs your content as a paid ad): +50-100%
- Additional revisions beyond 1 included: +$X per revision
5. Past brand partnerships (logos or brief list)
6. Contact information

Pricing psychology tips:
- List your highest-tier package first (anchoring effect)
- Include a package deal that offers slight savings versus individual items (encourages larger purchases)
- Use specific numbers ($1,750) rather than round numbers ($2,000) — research shows specific prices are perceived as more carefully calculated
- Note that rates are "starting from" to leave room for upward negotiation on complex briefs

Never name your price first if the brand reaches out to you. Ask about their budget first: "What's the budget for this campaign?" You may find their budget exceeds what you would have asked.

If you must name a price first, quote 20-30% above your target rate. Brands almost always negotiate down, so start higher to land where you want.

Understand what the brand is actually buying:
- Reach (views): More views = higher value
- Engagement: Comments, saves, shares demonstrate audience connection
- Sales: If the brand expects direct sales attribution, negotiate higher (performance pressure)
- Content: If the brand wants to own and reuse your content, that is a separate asset with additional value

Red flags in brand deal negotiations:
- "We will pay you in exposure/product" — Unless the product is genuinely valuable ($500+), push for cash compensation
- "We need unlimited usage rights for no additional fee" — Content usage rights should always cost extra
- "Payment net-90" (paid 90 days after posting) — Standard is net-30. Net-60 maximum. Ask for partial upfront on larger deals
- "We need 5 rounds of revisions" — Include 1 round of revisions in your base rate; additional rounds cost extra

Building long-term brand relationships:
Offer brands a 10-15% discount for 3-6 month partnerships. Recurring partnerships provide stable income and are more valuable than one-off posts at higher rates. A brand paying $2,000/month for 6 months ($12,000 total) is better than hoping for $3,000 one-off deals that may not materialize.