Creating Educational Content in the UK (Creator Guide)

UK educational content has a built-in advantage: the British education system is highly structured and standardised. GCSEs and A-levels are taken by hundreds of thousands of students each year, all studying broadly the same content and sitting the same exams. This creates concentrated demand for specific, curriculum-aligned content.

CPMs for educational content are solid (£5-£10), reflecting the value advertisers place on this demographic. University courses, tutoring platforms, stationery brands, and educational technology companies all advertise heavily.

The audience is massive. There are approximately 700,000 students taking GCSEs and 300,000 taking A-levels each year in England alone. Add Scotland's Highers, university students, and adult learners, and the total addressable audience is in the millions.

Faceless educational channels are the norm, not the exception. Most viewers don't care whether they can see you — they care whether the explanation is clear. Screen recordings, whiteboard animations, slide presentations, and AI-generated video all work perfectly for educational content. FluxNote can create professional educational videos combining narration with relevant visuals.

The seasonal pattern works in your favour. Revision season (March-June) drives enormous traffic to educational content. A library of GCSE and A-level content uploaded throughout the year earns steadily but spikes dramatically during exam season.

These categories combine high demand, strong monetisation, and UK-specific relevance.

GCSE revision: Maths, English, science, history, and geography are the highest-demand subjects. Creating topic-by-topic revision videos aligned to AQA, Edexcel, or OCR specifications attracts guaranteed seasonal traffic. Key advantage: this content is needed annually, as new cohorts of students discover it each year.

A-level content: Higher CPMs due to the university-bound demographic. Maths, sciences (biology, chemistry, physics), economics, psychology, and computer science have the strongest demand. A-level content attracts university advertising — worth premium CPMs.

University and career guidance: UCAS application tips, personal statement advice, university comparison guides, and student finance explanations. Peaks in September-January during the application cycle.

Professional skills: Excel, PowerPoint, data analysis, programming, and business skills. Higher CPMs because the audience includes professionals and career switchers. This content has year-round demand.

Study technique and productivity: How to revise effectively, note-taking methods, exam techniques, and time management. Crosses all age groups and has evergreen appeal.

Subject explainers: Making complex topics accessible — history events, science concepts, mathematical proofs, literary analysis. The UK equivalent of channels like 3Blue1Brown or CrashCourse but aligned to British curriculum.

Educational channels have strong and diverse monetisation options.

Ad revenue: CPMs of £5-£10 provide meaningful income. An education channel with 200K monthly views earns roughly £1,000-£2,000 from ads. During revision season (March-June), CPMs spike as educational advertisers compete for student attention.

Digital products: This is where educational channels excel. Revision notes, study guides, practice papers, and flashcard sets sell well at £5-£20. Top UK educational creators earn £2,000-£10,000/month from digital products during peak revision season.

Tutoring and courses: Online tutoring (£25-£50/hour) and pre-recorded courses (£20-£100) are natural extensions. Platforms like Teachable and Thinkific host your courses.

Educational platform partnerships: Platforms like Brilliant, Skillshare, and Squarespace regularly sponsor educational content. MyTutor and other UK tutoring platforms also run creator partnerships.

School and institution licensing: Some educational creators license their content to schools. This is less common but can be lucrative — a school subscribing for £100-£500/year across hundreds of institutions adds up.

Textbook and publisher partnerships: UK educational publishers (CGP, Pearson, Oxford University Press) occasionally partner with creators for promotional content or content creation.

Patreon and memberships: Offering early access to revision content, downloadable resources, and Q&A sessions. Educational audiences have strong conversion to paid membership, particularly during exam season.