YouTube CPM in Latin America by Country: 2026 Data and Earnings Guide

The distinction between CPM and RPM is particularly important in Latin American markets because the gap between the two can be more significant than in higher-CPM regions.

CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what the creator actually receives per 1,000 total views — approximately 55% of CPM after YouTube's revenue share, further diluted because not every view generates an ad impression. In a market with high ad-skip rates, low viewer completion, or many viewers using ad blockers, the effective RPM can be substantially below 55% of CPM.

Latin American audiences have relatively high ad-skip rates compared to European audiences — viewers in the region are more likely to skip ads after 5 seconds. This reduces effective monetisation per view beyond what CPM figures alone suggest. YouTube Premium penetration is also lower in LATAM than in Europe or North America, reducing the premium revenue component of RPM.

For practical planning, Latin American creators should use RPM from their own YouTube Analytics as the primary income figure, not industry CPM benchmarks. RPM integrates all of these factors — ad formats served, skip rates, Premium revenue, and YouTube's revenue share — into a single accurate measure of what you actually earn per 1,000 views.

With that caveat, country-level CPM benchmarks serve as useful starting points for creators planning new channels or evaluating whether to target specific markets. The figures below represent typical advertiser-paid CPMs, not creator-received RPM.

Mexico: General content CPM: $1.50–$1.82. Finance and insurance: $3.50–$6.00. Technology and software: $2.50–$4.50. Entertainment and gaming: $0.80–$1.50. Mexico's CPMs are elevated relative to other LATAM markets because US advertisers targeting US Hispanic audiences bid through Mexican-language inventory. Seasonal peaks are pronounced in November (Buen Fin) and December (Christmas), with CPMs rising 30–50% above annual averages during these periods.

Brazil: General content CPM: R$8–R$15 (approximately $1.40–$2.60 at current rates). Finance: R$18–R$35 ($3.20–$6.20). Technology: R$14–R$28 ($2.50–$4.90). Entertainment: R$5–R$10 ($0.90–$1.80). Brazil's CPMs are denominated in BRL and paid directly to Brazilian bank accounts. Brazilian creators are somewhat insulated from dollar fluctuation in their domestic income, but this also means they do not benefit from a strong dollar when earning AdSense.

Colombia: General content CPM: $1.20–$2.50. Finance: $3.00–$5.00. Colombia has experienced among the fastest CPM growth in the region, driven by domestic fintech advertising (Bancolombia, Nequi, Ualá Colombia, Davivienda) and increasing US brand investment targeting Colombian-American communities. Bogotá-based creators in business and finance content have seen CPM increases of 25–40% over the 2023–2025 period.

Chile: General CPM: $1.80–$3.50. Finance: $4.00–$7.00. Chile has the highest per-capita CPMs in South America, reflecting income levels and financial market sophistication. The Chilean AFP (pension fund) system and active retail investment culture drive significant financial services advertising spend on YouTube. A Chilean finance creator with 100,000 monthly views can earn approximately $200–$350/month from ads — modest in absolute terms but reasonable relative to Chilean income levels.

Argentina: General CPM: $0.80–$2.00. Finance: $2.00–$4.00. Argentina's CPM data must be interpreted in the context of severe currency instability. AdSense pays at the official exchange rate (tipo de cambio oficial), which is significantly below the informal rate. The real purchasing power of Argentine AdSense income has been eroding. Creators in Argentina frequently operate through foreign entities or accept brand deals in dollars to preserve earnings value. Despite economic challenges, Argentina has a large, sophisticated creator community — particularly in technology, gaming, and comedy — with audiences that extend across the Spanish-speaking world.

Peru: General CPM: $0.80–$1.80. Finance: $2.50–$4.00. Peru's creator market is growing rapidly, particularly in Lima where internet penetration and consumer spending are highest. Peruvian food, travel, and cultural content has built significant international audiences — Peruvian gastronomy content attracts viewers from across Latin America and the Spanish-speaking diaspora globally. Some Peruvian tourism and food creators earn blended CPMs above the domestic average because of this international viewership.

Ecuador: General CPM: $0.70–$1.50. Finance: $1.80–$3.50. Ecuador uses the US dollar as its currency, which provides stability uncommon in the region. Ecuadorian creators' AdSense income is therefore not subject to local currency depreciation risk.

Venezuela: CPMs are among the lowest in Latin America at $0.20–$0.80 due to economic conditions and severely reduced advertiser competition. Venezuelan creators have largely moved to targeting global Spanish-language audiences rather than domestic ones for this reason.

Bolivia, Paraguay, Honduras, Guatemala, and other smaller markets: CPMs of $0.30–$0.90 for general content. These markets have limited domestic advertising ecosystems and creators typically rely more heavily on brand deals and digital product sales than ad revenue.

The same niche CPM multiplier logic that applies in European markets applies in Latin America — finance content earns 2–4x general content CPM in every LATAM country. The absolute figures are lower, but the relative advantage of choosing a high-CPM niche is consistent.

Highest CPM niches across LATAM in 2026: personal finance and investing (ETFs, crypto regulation, retirement planning) consistently earns 2.5–4x general content CPM. Insurance product explainers earn similarly high rates when domestic insurance advertisers compete. Software and SaaS tutorials earn 2–3x, driven by B2B software companies targeting Latin American businesses. Legal content — immigration law, consumer rights, labour law — earns high CPMs because legal services firms bid aggressively for qualified leads.

Five practical strategies for increasing effective LATAM CPM without changing content fundamentally: First, target keywords with high advertiser competition — use tools like TubeBuddy or vidIQ to identify high-CPM keyword opportunities in your market. Second, create longer videos (8+ minutes) to enable mid-roll ad placement, which typically increases total revenue per video substantially. Third, optimise publish timing for Q4 and avoid new series launches in Q1. Fourth, create content that naturally attracts US Hispanic viewers — their CPM contribution to your channel average is substantially higher than domestic LATAM viewers. Fifth, avoid demonetisation triggers — violence, explicit language, and political controversy reduce ad eligibility and effectively lower your average CPM.