YouTube Super Thanks Income Potential for Indian Creators (2026)

Super Thanks is YouTube's tipping feature for regular (non-live) videos. Viewers can pay ₹79, ₹189, ₹389, or ₹1,900 to show appreciation, and their comment gets highlighted.

YouTube takes 30%, you keep 70%.

Realistic earnings from Super Thanks:

| Channel Size | Monthly Super Thanks (₹) | Avg per Video |
|---|---|---|
| 10K subs | ₹100-₹1,000 | ₹25-₹250 |
| 50K subs | ₹500-₹5,000 | ₹100-₹1,000 |
| 100K subs | ₹2,000-₹15,000 | ₹400-₹3,000 |
| 500K subs | ₹10,000-₹50,000 | ₹2,000-₹10,000 |
| 1M subs | ₹25,000-₹1,50,000 | ₹5,000-₹30,000 |

Super Thanks is bonus income — it rarely replaces ad revenue but adds a meaningful supplement. Think of it as digital tips that reward creators for particularly valuable content.

Best-performing video types for Super Thanks:
- Emotional or inspiring content
- Tutorials that solve a specific problem
- Videos where the creator provides exceptional value
- Controversial or hot-take content that sparks strong reactions

Strategies to increase Super Thanks contributions:

1. Create emotionally resonant content:
- Viewers tip when they feel a strong emotional connection
- Personal stories, transformational content, and deeply helpful tutorials get the most Super Thanks
- "Thank you" moments in videos remind viewers they can show appreciation

2. Deliver exceptional value:
- Free content that feels like it should be paid
- Detailed breakdowns that save viewers time or money
- Exclusive insights or analysis not available elsewhere

3. Subtle prompting (not begging):
- "If this video helped you, Super Thanks is a great way to support the channel"
- Mention it once, naturally, toward the end of the video
- Don't guilt-trip or make it awkward

4. Acknowledge Super Thanks contributors:
- Heart their comments
- Reply to Super Thanks comments personally
- Mention top contributors in your next video (optional)
- This encourages repeat contributions

5. Enable on ALL videos:
- Many creators forget to enable Super Thanks on older videos
- Go to YouTube Studio → Content → Select all → Enable Super Thanks
- Evergreen tutorial videos continue generating Super Thanks for months

How Super Thanks compares to YouTube's other creator monetization tools:

| Feature | When It Works | YouTube Cut | Indian Creator Avg |
|---|---|---|---|
| Super Thanks | Regular videos | 30% | ₹2K-₹15K/month (100K subs) |
| Super Chat | Live streams | 30% | ₹3K-₹15K/stream (100K subs) |
| Memberships | Monthly recurring | 30% | ₹18K-₹90K/month (100K subs) |
| Ad Revenue | All videos | 45% | ₹10K-₹60K/month (100K subs) |

Super Thanks advantages:
- Passive — works on videos you've already uploaded
- No live streaming required (unlike Super Chat)
- No ongoing content obligation (unlike memberships)
- Available on every video automatically once enabled

Super Thanks limitations:
- Lower total revenue than other features
- Unpredictable — you can't forecast Super Thanks income
- Heavily depends on content quality and emotional resonance
- Indian audiences tip less frequently than US/Japan audiences

Best strategy: Enable Super Thanks on all videos and treat it as bonus income. Don't build your revenue plan around it, but optimize for it by creating genuinely valuable, emotionally engaging content.

Setup (takes 2 minutes):
1. Go to YouTube Studio → Monetization → Supers
2. Toggle on "Super Thanks"
3. It automatically enables on all your monetized videos
4. Viewers see the "Thanks" button below your video

Tracking Super Thanks revenue:
- YouTube Studio → Analytics → Revenue → Transaction revenue
- Super Thanks is grouped under "Supers" alongside Super Chat
- You can also check per-video Super Thanks in the video's analytics

Payment details:
- Super Thanks revenue follows the same AdSense payment cycle
- Included in your monthly YouTube payment
- Subject to the $100 minimum threshold
- Taxable as business income in India

Optimization checklist:
- [ ] Super Thanks enabled on all videos
- [ ] Heart and reply to every Super Thanks comment
- [ ] Mention Super Thanks naturally in 1 out of every 3 videos
- [ ] Create content that delivers exceptional value
- [ ] Check Super Thanks analytics monthly to identify which content types generate the most