The TikTok Creativity Program no longer exists under that name. TikTok launched it as the Creativity Program Beta in February 2023, took it out of beta on March 18, 2024, and renamed it the Creator Rewards Program. The core idea is unchanged: TikTok pays eligible creators for original videos longer than one minute, based on qualified views and a rate per 1,000 qualified views (RPM). Older videos, comments and some third-party guides still call it the Creativity Program, but they mean Creator Rewards.

Everything below was checked against TikTok's Creator Academy, Help Center and Newsroom in October 2026. TikTok changes these rules with little notice, so confirm the current terms in TikTok Studio before you plan your content around them.

Creator Rewards Program requirements at a glance

You need to meet two sets of rules: one to join the program, and one for each video to earn.

Requirement	Rule
Location	Based in, with an account registered in, the US, UK, Germany, France, Japan, South Korea, Mexico or Brazil
Age	18 or older (19 or older in South Korea)
Followers	At least 10,000
Recent views	At least 100,000 video views in the last 30 days
Account type	Personal account only. Business accounts and government, politician or political party accounts are excluded
Account standing	Good standing under the Community Guidelines and Terms of Service, with authentic account information such as your real name and date of birth
Video length	Longer than one minute
Video quality	Original content, 1080p or higher
Views per video	At least 1,000 qualified For You feed views before a video starts earning
Excluded posts	Duets, Stitches, Photo Mode posts, ads, paid promotions, sponsored content and videos linked to a Series

Two details trip people up. First, only videos uploaded after you join can earn. Second, TikTok's Help Center says videos must be "at least one minute long" while the Creator Academy says "over 1 minute long", so aim for 61 seconds or more to stay clear of both readings.

Which countries have the TikTok Creativity Program?

As of October 2026, TikTok's Creator Academy lists eight countries: the United States, the United Kingdom, Germany, France, Japan, South Korea, Mexico and Brazil. You must be based in one of them and have your account registered there.

The country list also matters after you join, because qualified views must come from viewers in those same eight countries. A US creator whose audience is mostly in other markets will collect rewards on only part of their views.

Some popular videos promise a way to "join from any country". TikTok's rules require authentic account information and an account registered in an eligible country, and it reviews enrolled accounts periodically. Misrepresenting where you live puts the account, and any unpaid rewards, at risk.

How to apply for the Creator Rewards Program

In the TikTok app, tap Profile.
Tap the Menu (☰) button, then select TikTok Studio.
Tap Creator Rewards Program and apply.

TikTok says you will hear back within about three days. If you are not accepted and believe you qualify, you can appeal within 30 days, or reapply 30 days after the appeal period ends.

What videos qualify, and what gets rejected

To collect rewards, a video must be original, high quality, longer than one minute and reach 1,000 qualified For You feed views. TikTok's Help Center defines original content as material "designed, filmed, and produced by you that showcases your expertise, talent, or creativity".

TikTok lists these as not original under the program:

Duet or Stitch videos
Content copied from others, including videos with someone else's watermark
Re-uploads with only slight changes, such as speeding up, filters, fixed text or stickers
Compilations of other people's videos or pictures without new, personal ideas
Looping videos, single or multiple photos, or videos that are only text overlays
Lip syncs, or copyrighted music that plays for over one minute (those videos also risk being muted)

The Creator Academy adds that content ineligible for the For You feed cannot earn. That includes low-quality posts with split screens, meaningless reactions, low-quality images or slide videos, and clickbait designed mainly to attract follows or ad clicks.

Violations add up. Five video violations in the past 30 days make an account ineligible, and five total account violations make it permanently ineligible. If a video is removed after earning, TikTok deducts those rewards from your balance.

How TikTok Creator Rewards payment is calculated

Since spring 2025, your total payout has two parts.

Standard Reward is the base payout, calculated from qualified views. TikTok says it depends on audience metrics such as where your viewers are and the language of your content.
Additional Reward is a quality bonus. It rises with average watch time, retention (how many viewers stay past 30, 40, 50, 60 or 90 seconds), completion rate and search value (how often your videos are found through Search). To earn it, TikTok says content should be well-crafted, engaging and specialized.

Together, these two produce your RPM, which TikTok defines as average gross revenue per 1,000 qualified views. When TikTok renamed the program in 2024, it described the formula as focusing on originality, play duration, search value and audience engagement, plus your account's ad value.

A qualified view is a unique view that meets all of these conditions:

Watched for at least five seconds
Not followed by an "I'm not interested" tap
Counted once per account, however many times that person rewatches
Not paid, promoted or fraudulent
From a viewer in one of the eight eligible countries
For views from Search, watched for at least 30 seconds

TikTok does not publish a standard RPM. Each video's RPM and qualified views appear in your Creator Rewards dashboard, which is the only reliable source for your own rate.

How many views do you need on TikTok to make $100?

Use this formula: earnings = qualified views ÷ 1,000 × RPM. Because TikTok does not publish a typical RPM, the table shows the arithmetic at a few example rates. These are illustrations, not TikTok figures.

If your RPM is	Qualified views needed for $100
$0.25	400,000
$0.50	200,000
$1.00	100,000
$2.00	50,000

Your total view count will be higher than your qualified views. Views under five seconds, repeat views, views from outside the eight countries, and views on videos of one minute or less all drop out. The practical approach is to post several eligible videos, read the RPM your dashboard reports, and then do the math with your own number.

How you get paid

Rewards collect in your TikTok balance. You can withdraw to PayPal, Pix or a bank account, and TikTok says requests are typically processed within 72 hours, although your bank may hold the money longer.

Creator Rewards income may be taxable where you live, and TikTok does not issue invoices for payouts. You can download a statement for any transaction from Profile → Menu (☰) → Balance → Monthly Earnings → Transactions, then choose Download under Invoice. If your account is permanently banned, you forfeit any outstanding rewards.

Personal or business account: which one do you need?

For Creator Rewards, the answer is simple: only Personal accounts are eligible. Business accounts are excluded, as are accounts linked to governments, politicians or political parties. If you run a brand account, Creator Rewards is not open to it.

Other ways to monetize a TikTok account

Creator Rewards is one of several official options. TikTok also offers:

Subscription: followers subscribe for exclusive perks and you collect monthly rewards.
LIVE Gifts and Video Gifts: viewers send virtual gifts that convert to Diamonds.
TikTok One: TikTok's platform where creators find brand deals, collaborate with brands and get paid.
Post contests: TikTok-run contests that reward high-quality posts in categories such as film and TV, sports, learning and automotive.

Each has its own eligibility rules, which TikTok lists in the Creator Academy and in TikTok Studio.

Can you use AI tools to make Creator Rewards videos?

TikTok's rules do not ban AI tools, but two policies apply.

Labeling. TikTok's Community Guidelines require you to label AI-generated or significantly edited content that shows realistic-looking people or scenes, using TikTok's AIGC label or a clear caption, sticker or watermark. Labels are not needed for minor edits, artistic styles such as anime, or generic text-to-speech narration that is not a recognizable person's voice.

Originality. The program pays for content that shows your expertise or creativity. Templated slideshows, text-only videos and loops are explicitly excluded. AI works best as a production aid around your own idea, research and script, not as a replacement for them.

If you write your own script, an AI video tool such as FluxNote can turn it into a voiced, captioned vertical draft for you to refine. Export at 1080p (available on paid plans; the free plan exports at 720p, below TikTok's 1080p guidance) and check that the final cut runs past one minute before you post.

Creativity Program timeline

February 20, 2023: TikTok announces the Creativity Program Beta in the US, starting invite-only.
May 3, 2023: US creators with at least 10,000 followers and 100,000 views in the last 30 days become eligible.
December 16, 2023: The Creativity Program fully replaces the Creator Fund in the US, UK, France and Germany.
March 18, 2024: The program leaves beta and becomes the Creator Rewards Program.
Spring 2025: TikTok adds the Additional Reward for well-crafted, engaging and specialized content.
October 2026: The Creator Academy lists eight eligible countries.

FAQ

Is the TikTok Creativity Program still available?

Not under that name. It became the Creator Rewards Program on March 18, 2024, and it is open in the US, UK, Germany, France, Japan, South Korea, Mexico and Brazil as of October 2026.

Is the TikTok Creator Fund still running?

No. TikTok replaced the Creator Fund with the Creativity Program in the US, UK, France and Germany on December 16, 2023, and the Creativity Program has since become Creator Rewards.

Can I earn from videos I posted before joining?

No. Only videos uploaded after you join the Creator Rewards Program can collect rewards.

Does joining Creator Rewards change my reach?

TikTok says no. Its Creator Academy states that joining does not affect your video views, followers or engagement.

What happens if a video is marked ineligible?

You can appeal from the Creator Rewards Program dashboard in TikTok Studio or from the notification in your inbox. TikTok's Help Center gives a 30-day window for flags and disqualifications. The Creator Academy allows 80 days for video eligibility notices.

Sources

TikTok Creator Academy: Creator Rewards Program: countries, requirements, Additional Reward, qualified views, payouts (checked October 2026)
TikTok Creator Academy: understanding RPM: Standard and Additional Reward, RPM metrics
TikTok Help Center: Creator Rewards Program: eligibility, original content, appeals
TikTok Newsroom: Introducing the new Creator Rewards Program: March 18, 2024 rename and formula
TikTok Newsroom: Creativity Program Beta: 2023 launch and Creator Fund replacement
TikTok Community Guidelines: Integrity and Authenticity: AI-generated content labeling

TikTok Creativity Program Is Now Creator Rewards