How much do Facebook video ads cost?

CPM: $8 $16. CPC: $0.80 $2.00. CPV: $0.03 $0.08. Conversion campaigns: $5 $30 per conversion depending on industry. Facebook ads are more expensive than TikTok but offer the strongest conversion optimisation ML.

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Create Facebook Video Ads: Step-by-Step [2026]

Everything you need to create high-performing video ads on Facebook, from specs and formats to cost benchmarks and the step-by-step process. No filming required.

By the FluxNote Editorial Team · Last updated: March 19, 2026

Create Facebook Video Ads: Step-by-Step [2026] visual guide

Video Specs & Requirements

1:1 (feed), 9:16 (Stories/Reels), 16:9 (in-stream). Resolution: 1080p minimum. Length: 15s, 240s (15-30s optimal for feed). Max 4GB. MP4/MOV preferred.

Ad Types Available

In-feed video, Stories, Reels, In-stream (before/during other video content), Marketplace. Facebook's Advantage+ Shopping Campaigns auto-optimise video placement across all surfaces.

Targeting Options

The most sophisticated targeting in digital advertising. Custom Audiences (email lists, website visitors), Lookalike Audiences, detailed interest/behaviour targeting, life events (newly engaged, new job, recently moved). Advantage+ Audience uses ML to find converters automatically.

Cost Benchmarks

Feature	Details
CPM	$8 $16
CPC	$0.80 $2.00
CPV	$0.03 $0.08
Conversion campaigns	$5 $30 per conversion depending on industry

Facebook ads are more expensive than TikTok but offer the strongest conversion optimisation ML.

What Works on Facebook

Facebook skews 35+, messaging should match. Product demonstration videos outperform lifestyle content on Facebook (opposite of Instagram). Captions mandatory (80%+ muted). Testimonial format is the #1 converting creative type on Facebook for service businesses.

Step-by-Step: Create Your First Ad

1FluxNote → Choose format (Testimonial Proof for services, Product Showcase for products, Flash Sale for promotions). 2. Input your value proposition. 3. Export in 1:1 for feed or 9:16 for Stories/Reels. 4. Upload to Meta Ads Manager → Select campaign objective (Conversions recommended for ROI focus).

Common Mistakes to Avoid

Running the same ad for months (creative fatigue is the #1 Facebook performance killer). Targeting too broad without conversion data. Not using Custom Audiences from email lists. Ignoring Advantage+ (Meta's AI optimisation is actually very good).

Why FluxNote for This Platform

FluxNote enables the creative refresh cadence Facebook demands, new video variants every 3 weeks to beat fatigue. A solo marketer can maintain 15+ active video creatives across campaigns without a production team.

Pro Tips

Facebook skews 35+, messaging should match. Product demonstration videos outperform lifestyle content on Facebook (opposite of Instagram). Captions m
CPM: $8 $16. CPC: $0.80 $2.00. CPV: $0.03 $0.08. Conversion campaigns: $5 $30 per conversion depending on industry. Facebook ads are more expensive th
Running the same ad for months (creative fatigue is the #1 Facebook performance killer). Targeting too broad without conversion data. Not using Custom
FluxNote enables the creative refresh cadence Facebook demands, new video variants every 3 weeks to beat fatigue. A solo marketer can maintain 15+ ac

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