Guide
Video adsHow toFacebookPlatform guideCreate Facebook Video Ads: Step-by-Step [2026]
Everything you need to create high-performing video ads on Facebook, from specs and formats to cost benchmarks and the step-by-step process. No filming required.
By the FluxNote Editorial Team · Last updated: March 19, 2026
Video Specs & Requirements
1:1 (feed), 9:16 (Stories/Reels), 16:9 (in-stream). Resolution: 1080p minimum. Length: 15s, 240s (15-30s optimal for feed). Max 4GB. MP4/MOV preferred.
Ad Types Available
In-feed video, Stories, Reels, In-stream (before/during other video content), Marketplace. Facebook's Advantage+ Shopping Campaigns auto-optimise video placement across all surfaces.
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Targeting Options
The most sophisticated targeting in digital advertising. Custom Audiences (email lists, website visitors), Lookalike Audiences, detailed interest/behaviour targeting, life events (newly engaged, new job, recently moved). Advantage+ Audience uses ML to find converters automatically.
Cost Benchmarks
| Feature | Details |
|---|---|
| CPM | $8 $16 |
| CPC | $0.80 $2.00 |
| CPV | $0.03 $0.08 |
| Conversion campaigns | $5 $30 per conversion depending on industry |
Facebook ads are more expensive than TikTok but offer the strongest conversion optimisation ML.
What Works on Facebook
Facebook skews 35+, messaging should match. Product demonstration videos outperform lifestyle content on Facebook (opposite of Instagram). Captions mandatory (80%+ muted). Testimonial format is the #1 converting creative type on Facebook for service businesses.
Step-by-Step: Create Your First Ad
- 1FluxNote → Choose format (Testimonial Proof for services, Product Showcase for products, Flash Sale for promotions). 2. Input your value proposition. 3. Export in 1:1 for feed or 9:16 for Stories/Reels. 4. Upload to Meta Ads Manager → Select campaign objective (Conversions recommended for ROI focus).
Common Mistakes to Avoid
Running the same ad for months (creative fatigue is the #1 Facebook performance killer). Targeting too broad without conversion data. Not using Custom Audiences from email lists. Ignoring Advantage+ (Meta's AI optimisation is actually very good).
Why FluxNote for This Platform
FluxNote enables the creative refresh cadence Facebook demands, new video variants every 3 weeks to beat fatigue. A solo marketer can maintain 15+ active video creatives across campaigns without a production team.
Pro Tips
- Facebook skews 35+, messaging should match. Product demonstration videos outperform lifestyle content on Facebook (opposite of Instagram). Captions m
- CPM: $8 $16. CPC: $0.80 $2.00. CPV: $0.03 $0.08. Conversion campaigns: $5 $30 per conversion depending on industry. Facebook ads are more expensive th
- Running the same ad for months (creative fatigue is the #1 Facebook performance killer). Targeting too broad without conversion data. Not using Custom
- FluxNote enables the creative refresh cadence Facebook demands, new video variants every 3 weeks to beat fatigue. A solo marketer can maintain 15+ ac
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