Guide
video adshow togoogleplatform guideCreate Google Display Video Ads: Step-by-Step [2026]
Everything you need to create high-performing video ads on Google Display & Video — from specs and formats to cost benchmarks and the step-by-step process. No filming required.
Video Specs & Requirements
16:9 or 9:16, 1080p, MP4. Google Demand Gen campaigns use video across Gmail, Discover, YouTube, and Display Network simultaneously.
Ad Types Available
Demand Gen (video across Google's ecosystem), Performance Max (video + images + text, AI-optimised), Display Network video ads, Discovery ads with video. Performance Max uses Google's AI to place your video where it will convert best — YouTube, Search, Display, Gmail, Maps.
Targeting Options
Google's full targeting suite: search keywords, in-market audiences, custom segments, affinity audiences, website remarketing, customer match. Performance Max leverages Google's ML to find converters across all Google properties automatically.
Cost Benchmarks
| Feature | Details |
|---|---|
| CPM | $3–$10 on Display Network (very cheap reach) |
| Demand Gen CPM | $8–$18 |
| Performance Max | cost per conversion varies by industry — $15–$80 for e-commerce, $50–$200 for B2B lead gen |
What Works on Google Display & Video
Google video ads reach people across the entire Google ecosystem — YouTube, Gmail, Discover feed, partner sites. The key advantage is intent signal: Google knows what people are searching for, so your video reaches people already in-market for your product category.
Step-by-Step: Create Your First Ad
- 1FluxNote → Create video in both 16:9 and 9:16 formats (Google will use both across different placements). 2. Export both versions. 3. Upload to Google Ads → Performance Max or Demand Gen campaign. 4. Add your product feed, audience signals, and conversion goal. Google's AI handles the rest.
Common Mistakes to Avoid
Only creating one aspect ratio (Google serves across multiple surfaces — you need both landscape and vertical). Not setting up conversion tracking properly before launching (Google's ML needs conversion data to optimise). Expecting immediate results (Performance Max needs 2–4 weeks to learn).
Why FluxNote for This Platform
FluxNote exports in multiple aspect ratios from the same project — create one video and export 16:9 + 9:16 for full Google ecosystem coverage. Feed both into Performance Max and let Google's AI find your best placements.
Pro Tips
- Google video ads reach people across the entire Google ecosystem — YouTube, Gmail, Discover feed, partner sites. The key advantage is intent signal: G
- CPM: $3–$10 on Display Network (very cheap reach). Demand Gen CPM: $8–$18. Performance Max: cost per conversion varies by industry — $15–$80 for e-com
- Only creating one aspect ratio (Google serves across multiple surfaces — you need both landscape and vertical). Not setting up conversion tracking pro
- FluxNote exports in multiple aspect ratios from the same project — create one video and export 16:9 + 9:16 for full Google ecosystem coverage. Feed bo
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Frequently Asked Questions
What video specs does Google Display & Video require?
16:9 or 9:16, 1080p, MP4. Google Demand Gen campaigns use video across Gmail, Discover, YouTube, and Display Network simultaneously.
How much do Google Display & Video video ads cost?
CPM: $3–$10 on Display Network (very cheap reach). Demand Gen CPM: $8–$18. Performance Max: cost per conversion varies by industry — $15–$80 for e-commerce, $50–$200 for B2B lead gen.
What video format works best on Google Display & Video?
Google video ads reach people across the entire Google ecosystem — YouTube, Gmail, Discover feed, partner sites. The key advantage is intent signal: Google knows what people are searching for, so your video reaches people already in-market for your product category.