Create Google Display Video Ads: Step-by-Step [2026]

16:9 or 9:16, 1080p, MP4. Google Demand Gen campaigns use video across Gmail, Discover, YouTube, and Display Network simultaneously.

Demand Gen (video across Google's ecosystem), Performance Max (video + images + text, AI-optimised), Display Network video ads, Discovery ads with video. Performance Max uses Google's AI to place your video where it will convert best, YouTube, Search, Display, Gmail, Maps.

Google's full targeting suite: search keywords, in-market audiences, custom segments, affinity audiences, website remarketing, customer match. Performance Max leverages Google's ML to find converters across all Google properties automatically.

Google video ads reach people across the entire Google ecosystem, YouTube, Gmail, Discover feed, partner sites. The key advantage is intent signal: Google knows what people are searching for, so your video reaches people already in-market for your product category.

1. 1FluxNote → Create video in both 16:9 and 9:16 formats (Google will use both across different placements). 2. Export both versions. 3. Upload to Google Ads → Performance Max or Demand Gen campaign. 4. Add your product feed, audience signals, and conversion goal. Google's AI handles the rest.

Only creating one aspect ratio (Google serves across multiple surfaces, you need both landscape and vertical). Not setting up conversion tracking properly before launching (Google's ML needs conversion data to optimise). Expecting immediate results (Performance Max needs 2-4 weeks to learn).

FluxNote exports in multiple aspect ratios from the same project, create one video and export 16:9 + 9:16 for full Google ecosystem coverage. Feed both into Performance Max and let Google's AI find your best placements.