Create LinkedIn Video Ads: Step-by-Step [2026]

16:9 (landscape), 1:1 (square), 9:16 (vertical, mobile only). Resolution: 1080p. Length: 15s, 10min (30-90s optimal for ads). Max 200MB. MP4 only.

Sponsored Content (in-feed video), Message Ads with video, Conversation Ads with video CTA, Document Ads (carousel with video). Sponsored Content video is the primary format, appears directly in the LinkedIn feed.

The most precise B2B targeting available anywhere. Job title, company name, company size, industry, seniority, skills, groups, education. LinkedIn is the only platform where you can target 'VP of Marketing at SaaS companies with 50-200 employees'.

LinkedIn is expensive, but for B2B, the lead quality justifies the premium.

A $200 LinkedIn lead for enterprise SaaS is often worth more than a $20 Facebook lead.

Professional tone without being corporate. Thought leadership positioning. Case study and ROI-focused content. Video testimonials from named professionals (not anonymous). Short-form (under 60s) for awareness, longer-form (60-90s) for consideration.

1. 1FluxNote → Choose Process Steps (for SaaS demos), Testimonial Proof (for case studies), or Brand Story (for thought leadership). 2. Write B2B-appropriate messaging. 3. Export in 1:1 or 16:9. 4. Upload to LinkedIn Campaign Manager → Sponsored Content → Video → Target by job title and company attributes.

Using consumer-style creative on LinkedIn (instant scroll-past from professional audience). Not adding captions (75% of LinkedIn video is watched muted during work). Targeting too broad ('all marketers' instead of 'Marketing Directors at B2B SaaS, 50-500 employees').

FluxNote creates professional, captioned video content with the polished-but-not-corporate tone LinkedIn audiences respond to. Produce case study and testimonial videos without needing your clients to film anything.