Guide
video adshow tolinkedinplatform guideHow to Create Video Ads for LinkedIn (Step-by-Step 2026)
Everything you need to create high-performing video ads on LinkedIn — from specs and formats to cost benchmarks and the step-by-step process. No filming required.
Last updated: March 19, 2026
Video Specs & Requirements
16:9 (landscape), 1:1 (square), 9:16 (vertical — mobile only). Resolution: 1080p. Length: 15s–10min (30–90s optimal for ads). Max 200MB. MP4 only.
Ad Types Available
Sponsored Content (in-feed video), Message Ads with video, Conversation Ads with video CTA, Document Ads (carousel with video). Sponsored Content video is the primary format — appears directly in the LinkedIn feed.
Targeting Options
The most precise B2B targeting available anywhere. Job title, company name, company size, industry, seniority, skills, groups, education. LinkedIn is the only platform where you can target 'VP of Marketing at SaaS companies with 50–200 employees'.
Cost Benchmarks
| Feature | Details |
|---|---|
| CPM | $25–$60 (most expensive major platform) |
| CPC | $5–$15 |
| CPV | $0.10–$0.25 |
LinkedIn is expensive — but for B2B, the lead quality justifies the premium.
A $200 LinkedIn lead for enterprise SaaS is often worth more than a $20 Facebook lead.
What Works on LinkedIn
Professional tone without being corporate. Thought leadership positioning. Case study and ROI-focused content. Video testimonials from named professionals (not anonymous). Short-form (under 60s) for awareness, longer-form (60–90s) for consideration.
Step-by-Step: Create Your First Ad
- 1FluxNote → Choose Process Steps (for SaaS demos), Testimonial Proof (for case studies), or Brand Story (for thought leadership). 2. Write B2B-appropriate messaging. 3. Export in 1:1 or 16:9. 4. Upload to LinkedIn Campaign Manager → Sponsored Content → Video → Target by job title and company attributes.
Common Mistakes to Avoid
Using consumer-style creative on LinkedIn (instant scroll-past from professional audience). Not adding captions (75% of LinkedIn video is watched muted during work). Targeting too broad ('all marketers' instead of 'Marketing Directors at B2B SaaS, 50–500 employees').
Why FluxNote for This Platform
FluxNote creates professional, captioned video content with the polished-but-not-corporate tone LinkedIn audiences respond to. Produce case study and testimonial videos without needing your clients to film anything.
Pro Tips
- Professional tone without being corporate. Thought leadership positioning. Case study and ROI-focused content. Video testimonials from named professio
- CPM: $25–$60 (most expensive major platform). CPC: $5–$15. CPV: $0.10–$0.25. LinkedIn is expensive — but for B2B, the lead quality justifies the premi
- Using consumer-style creative on LinkedIn (instant scroll-past from professional audience). Not adding captions (75% of LinkedIn video is watched mute
- FluxNote creates professional, captioned video content with the polished-but-not-corporate tone LinkedIn audiences respond to. Produce case study and
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