Create Pinterest Video Ads: Step-by-Step [2026]

Everything you need to create high-performing video ads on Pinterest, from specs and formats to cost benchmarks and the step-by-step process. No filming required.

By the FluxNote Editorial Team · Last updated: March 19, 2026

Create Pinterest Video Ads: Step-by-Step [2026] visual guide

Video Specs & Requirements

1:1 (standard), 2:3 (max height), 9:16 (Idea Pins). Resolution: 1080p. Length: 4s, 15min (6-15s optimal for standard pins, 15-60s for Idea Pins). Max 2GB.

Ad Types Available

Promoted Video Pins, Promoted Idea Pins (multi-page video), Shopping Video Pins (with product catalog), Premiere Spotlight (takeover placement). Pinterest is a purchase-intent platform, 89% of users use Pinterest for purchase inspiration.

Targeting Options

Interest targeting, keyword targeting (Pinterest is a visual search engine), actalike audiences (Pinterest's version of lookalike), customer lists, website visitors, engagement retargeting. Pinterest's keyword targeting is unique, people actively search for products to buy.

Cost Benchmarks

Feature	Details
CPM	$4 $10 (very affordable)
CPC	$0.50 $1.50
Cost per engagement	$0.10 $0.25

Pinterest consistently delivers the lowest cost per purchase intent action of any major platform, users are actively planning to buy.

What Works on Pinterest

Pinterest is a planning and discovery platform, users are in 'future purchase' mindset. Product-forward content that shows the product in use (not brand-first). Seasonal content planned 45 days ahead (Pinterest users plan early). Vertical format (2:3 or 9:16) gets more real estate in the feed.

Step-by-Step: Create Your First Ad

1FluxNote → Product Showcase or Process Steps format (Pinterest users want to see the product). 2. Create in 2:3 or 9:16 vertical format. 3. Export with clear text overlays showing product name and price. 4. Upload to Pinterest Ads Manager → Conversion or Catalog Sales objective.

Common Mistakes to Avoid

Treating Pinterest like Instagram (different user intent entirely, Pinterest users are planning, not browsing). Not using keyword targeting (Pinterest is a search engine). Launching seasonal content too late (Pinterest users plan 45-60 days ahead). Horizontal video (wastes feed space).

Why FluxNote for This Platform

FluxNote creates product-focused vertical video pins with animated text overlays, exactly the format Pinterest's algorithm promotes. Build a library of product videos for your catalog and run them as Shopping Pins year-round.

Pro Tips

Pinterest is a planning and discovery platform, users are in 'future purchase' mindset. Product-forward content that shows the product in use (not br
CPM: $4 $10 (very affordable). CPC: $0.50 $1.50. Cost per engagement: $0.10 $0.25. Pinterest consistently delivers the lowest cost per purchase intent
Treating Pinterest like Instagram (different user intent entirely, Pinterest users are planning, not browsing). Not using keyword targeting (Pinteres
FluxNote creates product-focused vertical video pins with animated text overlays, exactly the format Pinterest's algorithm promotes. Build a library

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