Create Pinterest Video Ads: Step-by-Step [2026]

1:1 (standard), 2:3 (max height), 9:16 (Idea Pins). Resolution: 1080p. Length: 4s, 15min (6-15s optimal for standard pins, 15-60s for Idea Pins). Max 2GB.

Promoted Video Pins, Promoted Idea Pins (multi-page video), Shopping Video Pins (with product catalog), Premiere Spotlight (takeover placement). Pinterest is a purchase-intent platform, 89% of users use Pinterest for purchase inspiration.

Interest targeting, keyword targeting (Pinterest is a visual search engine), actalike audiences (Pinterest's version of lookalike), customer lists, website visitors, engagement retargeting. Pinterest's keyword targeting is unique, people actively search for products to buy.

Pinterest consistently delivers the lowest cost per purchase intent action of any major platform, users are actively planning to buy.

Pinterest is a planning and discovery platform, users are in 'future purchase' mindset. Product-forward content that shows the product in use (not brand-first). Seasonal content planned 45 days ahead (Pinterest users plan early). Vertical format (2:3 or 9:16) gets more real estate in the feed.

1. 1FluxNote → Product Showcase or Process Steps format (Pinterest users want to see the product). 2. Create in 2:3 or 9:16 vertical format. 3. Export with clear text overlays showing product name and price. 4. Upload to Pinterest Ads Manager → Conversion or Catalog Sales objective.

Treating Pinterest like Instagram (different user intent entirely, Pinterest users are planning, not browsing). Not using keyword targeting (Pinterest is a search engine). Launching seasonal content too late (Pinterest users plan 45-60 days ahead). Horizontal video (wastes feed space).

FluxNote creates product-focused vertical video pins with animated text overlays, exactly the format Pinterest's algorithm promotes. Build a library of product videos for your catalog and run them as Shopping Pins year-round.