How to Create Video Ads for Pinterest (Step-by-Step 2026)

1:1 (standard), 2:3 (max height), 9:16 (Idea Pins). Resolution: 1080p. Length: 4s–15min (6–15s optimal for standard pins, 15–60s for Idea Pins). Max 2GB.

Promoted Video Pins, Promoted Idea Pins (multi-page video), Shopping Video Pins (with product catalog), Premiere Spotlight (takeover placement). Pinterest is a purchase-intent platform — 89% of users use Pinterest for purchase inspiration.

Interest targeting, keyword targeting (Pinterest is a visual search engine), actalike audiences (Pinterest's version of lookalike), customer lists, website visitors, engagement retargeting. Pinterest's keyword targeting is unique — people actively search for products to buy.

Pinterest consistently delivers the lowest cost per purchase intent action of any major platform — users are actively planning to buy.

Pinterest is a planning and discovery platform — users are in 'future purchase' mindset. Product-forward content that shows the product in use (not brand-first). Seasonal content planned 45 days ahead (Pinterest users plan early). Vertical format (2:3 or 9:16) gets more real estate in the feed.

1. 1FluxNote → Product Showcase or Process Steps format (Pinterest users want to see the product). 2. Create in 2:3 or 9:16 vertical format. 3. Export with clear text overlays showing product name and price. 4. Upload to Pinterest Ads Manager → Conversion or Catalog Sales objective.

Treating Pinterest like Instagram (different user intent entirely — Pinterest users are planning, not browsing). Not using keyword targeting (Pinterest is a search engine). Launching seasonal content too late (Pinterest users plan 45–60 days ahead). Horizontal video (wastes feed space).

FluxNote creates product-focused vertical video pins with animated text overlays — exactly the format Pinterest's algorithm promotes. Build a library of product videos for your catalog and run them as Shopping Pins year-round.