How to Make Videos for Amazon Influencer Program (2026)

To make videos for the Amazon Influencer Program, you must create content that is helpful, concise, and follows Amazon's specific rules. The primary goal is to create three initial videos that pass review to unlock onsite commissions.

According to Amazon's official 2026 guidelines, videos should be vertical (9:16 aspect ratio) and typically between 60 and 90 seconds long. Your videos must focus on a single product, demonstrating its use or sharing your direct experience with it.

Do not mention pricing, promotions, or shipping details, as this information changes frequently. You are also prohibited from including external links, URLs, or calls to follow your social media.

Amazon's internal data suggests that videos showing the product in use convert 3.6x better than those that do not. The approval process for your first three videos can take up to seven business days.

If rejected, you can delete them and upload three new ones, but you only get three attempts in total.

The best products to review are ones you already own and use. This approach is cost-effective and ensures your review is authentic.

Start by making a list of 10-15 items in your home that you purchased from Amazon. Check your Amazon order history to find them easily.

For your first three approval videos, pick products with simple features that are easy to demonstrate on camera, like a coffee maker, a desk lamp, or a popular skincare item. Once you have your products, create a simple script for each.

A successful structure is: 1) Hook: Start with the problem the product solves. 2) Demo: Show the top 2-3 features in action. 3) Your Experience: Share your honest opinion and who the product is best for. For example, for a coffee maker, you could start with, "Getting a cafe-quality latte at home is easier than you think." Then show the milk frother and single-button operation.

End with, "It's been a great fit for my small kitchen and saves me over $100 a month on coffee." This entire script should fit within a 90-second video.

You do not need professional equipment to create influencer videos that get approved. A modern smartphone, like an iPhone 14 or newer, shoots high-quality 4K video that is more than sufficient.

The two most important technical factors are lighting and audio. For lighting, film facing a window during the day for natural, diffused light.

If you film at night, a simple ring light like the Neewer 18-inch model ($50 on Amazon) will provide clean, direct illumination and prevent shadows. For audio, your phone's built-in microphone can work if you are in a quiet room, but an external microphone is a significant improvement.

A lavalier mic that clips to your shirt, such as the Rode SmartLav+ ($79), will capture your voice clearly and reduce echo. Always film in a vertical 9:16 aspect ratio, as this is the required format for Amazon's video placements.

Stabilize your phone on a tripod to avoid shaky footage, which can appear unprofessional and distract viewers. A basic tripod like the UBeesize 51" model costs under $20 and is a worthwhile investment.

Editing is where you turn raw footage into a polished review. The goal is to trim unnecessary pauses, add captions for accessibility, and ensure the video flows well.

Traditional software like Adobe Premiere Pro has a steep learning curve. Instead, AI-powered video editors can automate these tasks in minutes.

For instance, you can upload your footage and the software will automatically generate a transcript. From there, you can edit the video by simply deleting words from the text, which removes the corresponding video clips—a process 5x faster than manual timeline editing.

These tools also generate animated captions in one click, which is critical since over 85% of social videos are watched with the sound off (Digiday report, 2024). Some platforms also offer AI voiceover and stock footage libraries.

For creators needing to produce multiple videos per week, a tool like FluxNote can streamline this entire workflow, handling transcription, captioning, and clip arrangement from a single interface. This allows you to focus on creating content instead of getting stuck on technical editing tasks.

The final step is uploading your video to your Amazon Influencer storefront. You can do this via desktop or the Amazon mobile app.

During the upload process, you will be prompted to give your video a title and tag the product. The title should be descriptive, like "Honest Review of the Nespresso VertuoPlus Coffee Machine." Tagging is the most critical part: you must search for and select the exact product ASIN (Amazon Standard Identification Number) that you are reviewing.

If you tag the wrong product, your video will be rejected or shown on an irrelevant page, earning you zero commissions. After uploading, you must create a thumbnail.

Choose a clear, bright frame from your video that shows the product clearly. Common reasons for rejection, according to Amazon's January 2026 policy update, include: making medical claims, showing children using the product without a parent present, or including text overlays that cover more than 10% of the screen.

Double-check these guidelines before submitting your first three videos for onsite commission approval.