How much does Instagram pay per 1000 views on Reels in 2026?

US creators earn roughly $20-50 per 1,000 views ($0.02-0.05 per view). India creators earn $2-8 per 1,000 views. UK/Australia fall around $8-25 per 1,000 views. These figures are creator-reported estimates; Meta does not publish official rates.

When does Instagram pay out Reels bonuses?

Payouts are processed monthly. Once a bonus challenge period ends and the payout threshold is met, the amount is typically deposited within 21-30 days to your linked bank account or PayPal.

Is there a minimum payout threshold for Reels bonuses?

Yes. Meta requires a minimum of $100 in earnings before processing a payout. If your challenge reward is below this threshold, the amount accumulates until it crosses $100.

Do all Reels views count toward the bonus?

No. Only views on Reels posted during the active bonus challenge period count. Views on older Reels or Reels posted in Stories do not count. Views must also meet Meta's quality threshold (not generated by bots or artificial means).

Can my payout rate increase over time?

Yes. Creators who consistently hit or exceed their challenge view targets often report receiving higher-tier challenge offers in subsequent months. There is no guaranteed escalation, but strong performance signals to Meta that your account can handle larger bonus tiers.

Guide

instagram reels bonuspayout ratescreator earningsinstagram monetization 2026

Instagram Reels Bonuses Payout Rates 2026: How Much Can You Earn?

Instagram does not publish official payout rates for the Reels Play Bonus — but creators share real data. In 2026, US rates range from $0.01 to $0.05 per view, India rates fall between $0.002 and $0.008, and UK/Australia sit in the middle. This guide breaks down payout rates by region, explains how challenge tiers work, and shows realistic earnings projections for different account sizes.

Last updated: February 27, 2026

Step-by-Step Guide

Reels Play Bonus Payout Rates by Country (2026)

US creators report the highest rates: $0.01 to $0.05 per qualifying view, with most falling around $0.02-0.03. UK and Australian creators report $0.008 to $0.025 per view. Canada is similar to the UK range. European creators (Germany, France, Netherlands) report $0.005 to $0.02. India and Southeast Asia see the lowest rates: $0.002 to $0.008 per view. These ranges are based on community-reported data from creator forums and Reddit; Meta does not disclose official rates.

How Challenge Tiers Affect Your Payout

The Reels Play Bonus is structured as a challenge: Meta sets a view target and a bonus amount. For example, 'Earn $300 by reaching 15 million views in 30 days.' The per-view effective rate in this example is $0.02. Higher-tier accounts may receive challenges like 'Earn $1,000 by reaching 25 million views,' implying $0.04 per view. The challenge tier you receive is set by Meta and is not negotiable. If you hit your view target before the 30-day window closes, you collect the full bonus. Missing the target typically means zero payout, though some challenge types offer proportional payouts.

Realistic Earnings Examples

A US creator with 50K followers averaging 100K views per Reel and posting 8 Reels per month generates roughly 800K views. At $0.02 per view, that is $160/month from the bonus — on top of any brand deals. A creator with 200K followers averaging 300K views per Reel posting 10 Reels per month generates 3M views, earning approximately $60-150/month depending on the rate tier. The bonus is a supplemental income stream, not a primary one, for most mid-tier creators.

Factors That Affect Your Specific Rate

Several variables influence which rate tier your challenge offer falls into: your niche (entertainment and comedy tend to get higher offers than niche B2B content), your historical Reels performance, your account's audience geography (an Indian account with mostly US viewers may get a different rate than one with mostly Indian viewers), and the current advertising market (Q4 rates are typically higher due to holiday ad spend). Creators report that rates often improve over successive bonus cycles as Meta calibrates to their account performance.

Pro Tips

Post your highest-quality Reels in the first week of a bonus challenge — early momentum helps the algorithm push your content to a wider audience, accelerating view accumulation
Niche down your content during a challenge period rather than posting broadly — consistent niche content tends to be shown to more relevant audiences, improving completion rates and view counts
Collaborating with another creator (using Instagram's Collab feature) on a Reel during a bonus period can significantly multiply views since the Reel appears on both profiles