# Video Ads for Med Spas: Marketing Guide [2026]

> Attract clients to your med spa! Learn CPL benchmarks, ad formats & compliance for 2026. Your ultimate video ad guide starts now!

Video ads for med spas & aesthetic clinics have specific rules, platforms, and creative. Here's the data.

## Revenue & Lead Economics

Client value: First visit: $300-$800. Annual: $2k-$8k. High-value clients: $10k-$25k/yr.. CPL: $20-$55 Meta; $30-$80 Google; Instagram: $15-$40..

## Platform & Format Strategy

Best platform: Instagram (visual, beauty audience). Meta (female 28-55). Google ('Botox near me'). TikTok for younger aesthetic.. Format: Before/After (transformations), Testimonial (confidence stories), Flash Sale (seasonal promotions), Virtual consultation.

## Compliance & Legal

FDA: no off-label claims. FTC: before/after must be representative. State board: supervising physician in marketing. HIPAA: consent for photos. Meta restricts before/after in health categories.

## The Core Challenge

Before/after is highest converting but Meta/Google increasingly restrict it in health/beauty. Workaround: show emotional transformation (confidence) not physical, use platform-approved formats.

## What Works

Treatment process videos (demystify Botox/filler). Provider credentials (who's injecting your face). New patient specials. Membership promotions.

## Seasonal Calendar

Pre-wedding (Feb-May). Summer body prep (Mar-May). Pre-holiday refresh (Oct-Nov). January glow-up. Botox steady year-round.

## FluxNote Workflow

Treatment spotlight per service using stock footage + messaging. Instagram ads targeting beauty interests. Flash Sale for monthly specials.

## Tips

- $20-$55 Meta; $30-$80 Google; Instagram: $15-$40
- Treatment process videos (demystify Botox/filler). Provider credentials (who's injecting your face). New patient specials. Membership promotions.
- FDA: no off-label claims
- Pre-wedding (Feb-May)

## Frequently asked questions

### What do leads cost for med spas & aesthetic clinics?

$20-$55 Meta; $30-$80 Google; Instagram: $15-$40.

### What compliance applies to med spas & aesthetic clinics ads?

FDA: no off-label claims. FTC: before/after must be representative. State board: supervising physician in marketing. HIPAA: consent for photos. Meta restricts before/after in health categories.

### Best format for med spas & aesthetic clinics?

Before/After (transformations), Testimonial (confidence stories), Flash Sale (seasonal promotions), Virtual consultation

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Source: https://fluxnote.io/guides/video-ads-for-med-spas-aesthetic-clinics