Guide
video adslocal businessVideo Ads for Small Businesses in St. Louis: Local Guide 2026
What video ads cost and what works in St. Louis. Real data.
Last updated: March 18, 2026
Ad Costs in St. Louis
| Feature | Details |
|---|---|
| Meta CPC | $0.85–$1.60 |
| $1.50–$2.80 | |
| Budget | $500–$1,400/month (lowest CPCs alongside Detroit) |
| Industries | Healthcare (Wash U, BJC), Financial (Edward Jones HQ), Agriculture (Purina, Bunge), Manufacturing, Technology (Cortex) |
| Competition | Low — among most affordable major metro markets for digital advertising |
What Works Here
Platforms: Facebook (strong neighbourhood culture). Google for healthcare/services. LinkedIn for Edward Jones B2B.
Instagram for food/brewery.. Insight: Most intense neighbourhood identity in Midwest — first question: 'where did you go to high school?' Hyperlocal loyalty. Businesses naming specific neighbourhoods (Clayton, Soulard, Tower Grove) build instant credibility.
Works: Cardinals baseball (most unifying force). BBQ and food culture. 'Where did you go to high school?' signals authenticity. Neighbourhood pride.
Gateway Arch for visitor-facing..
Seasonal Calendar
Cardinals (Apr–Oct) #1 marketing moment. Blues NHL (Oct–Apr). Mardi Gras (2nd largest US). Summer heat: indoor services.
Create a Local Ad
FluxNote → choose format → mention St. Louis in first 3s → export for Facebook.
Budget
Start $500/month. Test 2–3 variants. Scale winner.
Pro Tips
- $0.85
- Most intense neighbourhood identity in Midwest — first question: 'where did you go to high school?' Hyperlocal loyalty
- Cardinals baseball (most unifying force)
- Cardinals (Apr–Oct) #1 marketing moment
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