Guide
youtube rpmyoutube earningsad revenueyoutube monetizationYouTube Average RPM 2026: Real Rates by Niche, Country & Content Type
Average YouTube RPM means nothing — a gaming channel in India earns $0.50 RPM while a US finance channel earns $80 RPM. Here's the real 2026 YouTube RPM data broken down by niche and country.
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YouTube Average RPM 2026: Global Overview
Global average YouTube RPM: $3-5 for general content. But averages are misleading. USA finance channels: $20-80 RPM. India gaming channels: $0.50-2 RPM. UK lifestyle channels: $5-15 RPM. Brazil entertainment: $1-3 RPM. The gap between highest and lowest RPM niches is 40-160x.
YouTube RPM by Niche 2026 (USA)
Finance & Investing: $20-80 RPM. Insurance/Legal: $30-100 RPM. B2B SaaS/Tech: $25-60 RPM. Real Estate: $15-40 RPM. Health & Fitness: $8-25 RPM. Education: $6-20 RPM. Lifestyle/Vlog: $3-10 RPM. Gaming: $2-8 RPM. Entertainment: $1-5 RPM. Shorts (all niches): $0.03-0.08 RPM.
YouTube RPM by Country 2026
USA: $3-80 RPM. UK: $4-50 RPM. Canada/Australia: $3-40 RPM. Germany: $4-45 RPM. India: $0.80-15 RPM. Brazil: $0.50-5 RPM. Southeast Asia: $0.30-3 RPM. Country RPM differences reflect advertiser spending — US advertisers pay 10-50x more than Indian advertisers per impression.
How to Increase Your YouTube RPM in 2026
5 ways to boost RPM: (1) Switch to a higher-CPM niche (finance earns 10x gaming). (2) Target US/UK/Canadian audiences with English-language content. (3) Create longer videos (8+ min) with mid-roll ads. (4) Post in Q4 (Oct-Dec) when advertiser CPMs are highest. (5) Enable all ad formats.