YouTube RPM by Niche India 2026: Complete Comparison Table (All 8 Major Niches)

Here is the complete RPM breakdown for all major Indian YouTube niches in 2026, from highest to lowest. Finance and Investing: ₹80-250 RPM (avg ₹150). Primary advertisers: Zerodha, Groww, HDFC Life, SBI Life, mutual fund AMCs. Best sub-topics: insurance comparison, demat account tutorials, SIP guides, ITR filing. Tech and Gadgets: ₹60-180 RPM (avg ₹110). Primary advertisers: Samsung, OnePlus, Realme, Lenovo, HP. Best sub-topics: smartphone comparisons, laptop reviews, software tutorials. Health and Fitness: ₹50-150 RPM (avg ₹90). Primary advertisers: health apps, nutraceutical brands, pharma companies, yoga platforms. Best sub-topics: nutrition guides, fitness routines, mental health content. Education: ₹40-120 RPM (avg ₹80). Primary advertisers: BYJU's, Unacademy, PW, Vedantu, online course platforms. Best sub-topics: UPSC preparation, JEE/NEET coaching, MBA prep, skill certifications. Lifestyle and Vlogs: ₹20-70 RPM (avg ₹45). Primary advertisers: FMCG brands, travel companies, fashion brands. Best sub-topics: travel guides, home decor, fashion hauls. Gaming: ₹15-60 RPM (avg ₹35). Primary advertisers: mobile game publishers, gaming peripherals, energy drinks. Best sub-topics: hardware reviews (higher CPM), tutorial content, setup guides. Entertainment and Comedy: ₹10-40 RPM (avg ₹25). Primary advertisers: broad FMCG brands, OTT platforms. Best sub-topics: sketch comedy, celebrity commentary, reaction content. Spiritual and Religious: ₹15-45 RPM (avg ₹28). Primary advertisers: FMCG, travel (pilgrimage tourism). Best sub-topics: bhajan channels, spiritual teaching, pilgrimage guides.

What does 100,000 monthly long-form views earn in each Indian YouTube niche in 2026? Finance (₹150 avg RPM): ₹15,000/month from ads. With affiliate and sponsorships: ₹40,000-80,000/month total. Tech (₹110 avg RPM): ₹11,000/month from ads. With Amazon affiliate and brand deals: ₹25,000-60,000/month total. Health/Fitness (₹90 avg RPM): ₹9,000/month from ads. With supplement affiliate programs and app sponsorships: ₹20,000-45,000/month total. Education (₹80 avg RPM): ₹8,000/month from ads. With course sales or platform referrals: ₹20,000-50,000/month total. Lifestyle (₹45 avg RPM): ₹4,500/month from ads. With affiliate and brand deals: ₹12,000-30,000/month total. Gaming (₹35 avg RPM): ₹3,500/month from ads. With sponsorships and affiliate: ₹10,000-25,000/month total. Entertainment (₹25 avg RPM): ₹2,500/month from ads. Affiliate and brand deals limited: ₹5,000-15,000/month total. Key insight: Finance creates the widest gap between ad-only revenue and total revenue because the affiliate ecosystem (demat accounts, insurance) pays so generously. Even at 100,000 views, a finance creator with good affiliate strategy can earn ₹80,000/month total.

The highest-RPM niche for you is not necessarily the globally highest-RPM niche — it's the highest-RPM niche where you can consistently produce quality content. A creator passionate about gaming who forces themselves to make finance content will produce low-quality, low-engagement videos that hurt their channel. But if you have genuine knowledge or interest in both finance and another area, finance content is worth integrating into your mix. Hybrid niche strategy for Indian creators: Tech + Finance (e.g., 'Best apps to invest from your phone' or 'How I invested my first salary') — earns finance-level CPM with tech audience crossover. Health + Ayurveda + Finance (e.g., 'Cost of not having health insurance in India') — attracts both health and insurance advertisers. Education + Career + Finance (e.g., 'How much does an IIT graduate earn?') — high-intent audience spanning education and finance advertisers. Gaming + Tech setup (e.g., 'Best gaming PC setup for ₹1 lakh India') — earns tech CPM while maintaining gaming audience. The practical approach: start in a niche you know well, then identify adjacent topics that bring in higher-CPM advertisers. A small consistent shift — one finance video per month for a lifestyle creator — can raise your channel-wide RPM meaningfully over 6-12 months.

Finance RPM trend: Growing 15-20% annually. India's fintech and insurance advertising budgets are expanding as companies compete for digital-first customers. This niche will likely maintain or increase its RPM lead over others through 2027. Health/Fitness RPM trend: Growing 10-15% annually. Post-COVID health consciousness, growing nutraceutical market, and health app proliferation are driving advertiser spend. Education RPM trend: Declining slightly from 2023 peak as EdTech funding has tightened. BYJU's contraction reduced some of the peak CPM rates seen in 2021-2023. However, competitive exam content (JEE, NEET, UPSC) remains well-funded. Tech RPM trend: Stable with seasonal spikes. India's smartphone market growth continues but is maturing in volume terms. Premium phone segment is growing, which may push tech CPM slightly higher in 2026-2027. Gaming RPM trend: Slow growth. Gaming peripheral and esports advertising is growing in India, but from a low base. Expect gaming RPM to improve 8-12% annually but remain the lowest major niche. Entertainment RPM trend: Flat. FMCG advertising on YouTube is stable but not growing. YouTube Shorts has fragmented entertainment viewing, making it harder for individual entertainment channels to command premium CPM. For content creators planning to scale production, FluxNote enables building a multi-niche content pipeline — for example, creating finance content 3 days per week and tech content 2 days per week — to capture high RPM across multiple categories simultaneously.