YouTube Tech Niche RPM India 2026: ₹60-180 RPM Breakdown for Tech Creators

The Indian tech YouTube ecosystem benefits from one of the world's most active smartphone markets. India is the second-largest smartphone market globally by volume, with 150+ million units sold annually. Every major launch — Samsung, Apple, OnePlus, Realme, Xiaomi, Honor — comes with substantial YouTube advertising budgets targeting Indian tech audiences. These brands pay ₹120-300 CPM for tech review and comparison content, knowing that a viewer watching a '₹25,000 smartphone comparison' is actively considering a purchase worth ₹15,000-35,000. The tech RPM advantage over gaming: tech audiences skew older (22-35) and higher-income than gaming audiences (16-24), making them more valuable to advertisers. A ₹30,000 smartphone buyer is worth more to Samsung's marketing budget than a mobile gamer. Additionally, tech content attracts cross-category advertisers: laptop reviews attract finance apps (for EMI offers), software tutorials attract B2B software advertisers, and setup guides attract home goods and furniture brands — all paying higher CPM than gaming-only advertisers.

Smartphone reviews and comparisons: ₹120-180 RPM. The highest-earning tech sub-category. 'Best phone under ₹20,000 in 2026,' 'Samsung vs iPhone comparison,' and launch-day reviews attract direct smartphone brand advertising at ₹200-350 CPM. Laptop and PC reviews: ₹100-160 RPM. Growing with India's expanding remote work and gaming PC market. Dell, HP, Lenovo, and Asus spend meaningfully on YouTube for laptop content. Software and app tutorials: ₹80-140 RPM. Tutorials for software tools (video editing, design, productivity) attract B2B software advertisers that pay premium CPM. A tutorial on 'How to use Adobe Premiere Pro' may serve Adobe ads at ₹150-200 CPM. Internet and networking: ₹70-120 RPM. Router reviews, broadband comparisons, and VPN tutorials attract telecom and security software advertisers. Accessories and peripherals: ₹80-130 RPM. Headphone reviews, mechanical keyboard comparisons, and camera accessories draw niche but high-paying advertiser categories. General tech news and unboxing: ₹60-100 RPM. Lower specificity means lower CPM, but high view volume can compensate. Smart home and IoT: ₹90-150 RPM. Growing category in India with strong e-commerce (Amazon, Flipkart) advertising for smart devices.

Price-range smartphone comparisons: 'Best Smartphones Under ₹15,000 in India — February 2026' earns ₹130-180 RPM because every brand in that price range bids for the ad impression. Monthly updates (February 2026, March 2026) keep content fresh and searchable. Long-form software tutorials: A 20-25 minute tutorial on Final Cut Pro, Adobe Premiere, or DaVinci Resolve attracts global software advertisers at ₹120-160 RPM — and the long duration means 4-6 mid-roll ad placements. Setup guides: 'Best Budget Desk Setup Under ₹50,000 in India 2026' attracts furniture, monitor, peripheral, and smartphone advertisers simultaneously — multi-category ad targeting lifts CPM to ₹140-200. Versus comparisons: 'OnePlus 13 vs Samsung Galaxy S25: Which to Buy in India?' — comparison content attracts both brand's ad budgets and has extremely high purchase intent. Expected RPM: ₹150-200. Tech in regional languages: Hindi tech content with good production quality reaches 3-5x the audience of English tech content in India. While CPM is lower, total revenue can be higher. Top Hindi tech channels (Technical Guruji, Gaurav Chaudhary) demonstrate this at scale — 20M+ subscribers. For faceless or partially faceless tech channels, FluxNote can generate spec comparison scripts, software tutorial narrations, and 'best of' list content that can be produced at volume without a full on-camera production setup.

Small tech channel (80,000 monthly views, ₹100 average RPM): Ad revenue = ₹8,000/month. Affiliate (Amazon, Flipkart product links at 5-8% commission): ₹5,000-15,000/month assuming 1-2% viewer-to-buyer conversion on recommended products. Sponsorships at this level: ₹5,000-15,000/month (accessory brands, smaller tech companies). Total monthly income: ₹18,000-38,000. Medium tech channel (400,000 monthly views, ₹130 RPM): Ad revenue = ₹52,000/month. Amazon/Flipkart affiliate at scale: ₹25,000-75,000/month. Brand sponsorships (smartphone brands, laptop companies): ₹30,000-100,000/month. Total: ₹107,000-227,000/month. Large tech channel (2,000,000 monthly views, ₹140 RPM): Ad revenue = ₹280,000/month. Affiliate income: ₹100,000-300,000/month. Brand deals: ₹100,000-500,000/month. Total: ₹480,000-1,080,000/month. The most important lever for tech creators: Amazon and Flipkart affiliate programs pay per conversion, not per click. Building a review reputation that drives actual purchases — through honest, detailed reviews — is worth more than raw view count.