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Two short, tactical posts: how to choose, write and test a hook for Shorts, Reels and TikTok, and why animated subtitles help views and how to add them. Read the hook post first, since the opening seconds decide whether the subtitles ever get read. More on hooks and captions appears in Short-Form Strategy.

Related categories: Short-Form Strategy, Video Editing, Social Media. Or see all blog posts.

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