What makes the Us vs Them format effective for PR Agencies?

The Us vs Them format works for PR Agencies because it positions your offer against the alternative — competitor, DIY, or doing nothing. It's direct-response at its most effective, validating why your solution wins. For marketing directors and CEOs, this directly addresses the core conversion barrier — which is why it consistently outperforms generic promotional content in this category.

Which platforms work best for PR Agencies us vs them ads?

PR Agencies businesses see the best results running us vs them ads on LinkedIn and Twitter. These platforms offer the targeting options needed to reach marketing directors and CEOs at scale, and their algorithm rewards the high engagement rates this format generates.

How long should a Us vs Them video ad be for PR Agencies?

For PR Agencies, the optimal us vs them ad length is 15-25 seconds for social media placements and 25-45 seconds for YouTube pre-roll. Shorter formats work well on TikTok and Instagram Reels where attention is premium, while slightly longer formats perform on Facebook and LinkedIn where marketing directors and CEOs are in a more researching mindset.

Guide

Us vs ThemPR Agenciesvideo adsAI video

Us vs Them Video Ad Template for PR Agencies: Create in 2 Minutes with AI

The Us vs Them format is one of the highest-performing video ad types for PR Agencies — and for good reason. Pr agencies are hired on credibility and connections — video ads showcasing media placements and brand recognition results drive new business. FluxNote lets you create a professional Us vs Them ad for your public relations business in under 2 minutes: no camera, no editor, no design team required.

Last updated: March 17, 2026

Why Us vs Them ads win market share for public relations businesses

The Us vs Them format is one of the most direct-response ad formats available to public relations businesses because it forces direct comparison and makes your value proposition undeniable. Rather than hoping prospects will figure out why you're better, you show them exactly where you win.

For marketing directors and CEOs who are actively comparing options, this format cuts through the noise.

When they're already considering your service alongside competitors or alternatives (DIY, bigger agencies, cheaper options), an ad that clearly addresses the comparison helps them make a decision. Decision-stage buyers convert at 5-10x the rate of awareness-stage buyers — and this format is precision-targeted at decision-stage audiences.

Done well, Us vs Them ads are not disparaging — they're clarifying.

The most effective versions compare outcomes, process quality, and value rather than attacking competitors personally.

For public relations, framing the comparison as "us vs. the generic approach" or "us vs. what most marketing directors and CEOs settle for" positions you as the premium option without naming competitors.

What to include in your public relations Us vs Them ad

A fair comparison baseline

Don't compare your best to their worst. The most credible comparisons use standard industry practices as the "them" — not a straw man.

3-5 comparison dimensions

Pick the dimensions where you genuinely win. Results, process quality, communication, expertise level, and client experience are strong comparison dimensions for public relations.

Specific evidence on your side

Every claim you make about yourself should have a supporting detail — a number, a credential, a process, or a result.

Acknowledgement that the other option has a place

"If budget is your primary constraint, [alternative] might work for you. But if you care about [key outcome], here's what's different about our approach." This honesty builds credibility.

A decisive CTA

"See the difference yourself — start with a free comparison call" or "Get our approach, not the generic one."

3 FluxNote prompts for public relations us vs them ads

Prompt 1

"Us vs Them comparison ad for public relations. Compare: Working with [us/our approach] vs. [generic alternative/DIY/budget option]. 3 key differences: [Dimension 1 — we win because...], [Dimension 2 — we win because...], [Dimension 3 — we win because...]. CTA: Choose the approach that gets [specific result]."

Prompt 2

"Competitive positioning ad for public relations targeting marketing directors and CEOs who are comparing options. Message: 'Most public relations businesses offer [generic approach]. Here's what we do differently: [3 specific differentiators].' Frame as: our clients get [specific result] vs. industry average of [lower benchmark]. CTA: Book a free comparison call."

Prompt 3

"Value comparison ad for public relations. Cost of the generic option: $[price] → Result: [average outcome]. Cost of our approach: $[price] → Result: [your typical outcome]. ROI comparison: [calculate the difference]. Frame: 'The question isn't cost — it's value per dollar.' CTA: See the math for your situation — free 15-min call."

Create your first video ad — free

15 proven formats. No filming. No editor. Done in 2 minutes.

Browse all 15 formats →Start free

Create Videos With AI

🎬AI Video Generator 🎙️AI Voiceover ✨Animated Captions 📺Faceless Videos

5,000+ creators already generating videos with FluxNote

★★★★★ 4.9 rating

Turn this into a video — in 2 minutes

FluxNote turns any idea into a publish-ready short-form video. Script, voiceover, captions, footage & music — all AI, no editing.

Try FluxNote FreeNo credit card · 1 free video/month