Guide
Grok imagineXaiGrokAi video generatorGrok Imagine (xAI): Video & Image Generator Features &
Grok Imagine is xAI's image and video generation product, built on the company's Aurora engine and available at grok.com/imagine. Its latest release, Grok Imagine Video 1.5, launched in June 2026 and claimed the top spot on the image-to-video arena leaderboard, with native synchronized audio and pricing far below rivals. Its image-to-video workflow and aggressive pricing are the story. Here is what it does.
By the FluxNote Editorial Team · Last updated: July 24, 2026
What is Grok Imagine?
Grok Imagine is xAI's visual generation product, running on its Aurora autoregressive engine for photorealistic output and native audio.
The API launched January 28, 2026, Grok Imagine 1.0 followed on February 2, and the most recent major release, Grok Imagine Video 1.5, arrived June 17, 2026, taking the number one spot on the image-to-video arena leaderboard.
Here is the spec.
| Attribute | Grok Imagine Video 1.5 |
|---|---|
| Maker | xAI |
| Engine | Aurora (autoregressive) |
| Released | June 17, 2026 |
| Workflow | Image-to-video plus text motion prompt |
| Clip length | Up to 15 seconds, extendable 6 to 10s per pass |
| Resolution | 480p or 720p |
| Audio | Native synchronized, same pass |
| Price | About $4.20 per minute |
What makes Grok Imagine different?
Two things: workflow and price.
Grok Imagine is built around image-to-video, you give it a still frame plus a motion-describing prompt and it animates the image forward with synchronized audio generated in the same pass, then lets you pick a frame and extend the clip by six to ten seconds per pass.
And it is aggressively cheap: Grok Imagine Video 1.5 is priced around $4.20 per minute versus far higher rates on some rivals.
It adds workflow tools too, with Projects for grouping generations, parallel multi-agent generation, and searchable libraries.
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What is Grok Imagine good for?
Grok Imagine suits creators who start from a still image and want to animate it cheaply with sound: bringing product shots or artwork to life, quick social clips, and iterative image-to-video work where the low per-minute price lets you experiment freely.
Its resolution tops out lower than Kling or Veo, so for 4K cinematic output those are stronger, but for fast, affordable image-to-video with audio, Grok Imagine is compelling, and it carries the Grok and xAI brand pull.
How to use Grok Imagine
Grok Imagine is available at grok.com/imagine and through xAI's API. If you want a finished, captioned, narrated video ready for social rather than a raw animated clip, FluxNote turns a prompt into a complete video using current top models, so you can go straight to publishing.
Start free with FluxNote and turn your images or prompts into finished, captioned videos today.
Pro Tips
- Grok Imagine is image-to-video first, so start from a strong still frame; input image quality directly affects the output.
- Use the extend feature to grow a clip 6 to 10 seconds per pass rather than regenerating from scratch.
- Its low per-minute price makes it ideal for rapid iteration; generate several variations cheaply before committing.
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