How many followers do I need for the Instagram Reels bonus in 2026?

Meta does not state an official minimum, but creator data consistently points to 10,000 followers as the practical threshold. Accounts with fewer followers rarely receive invites. Some creators with 5,000 highly engaged followers report access, but this is uncommon.

Can a Business account get the Reels Play Bonus?

Yes, but Creator accounts receive invites more frequently. If you are on a Business account and have not received an invite, switching to a Creator account may improve your chances. The switch does not affect your followers or content.

Does posting frequency affect bonus eligibility?

Yes. Accounts that post 3-5 Reels per week consistently over a 60-90 day period are significantly more likely to receive invites. Sporadic posting hurts your eligibility signals even if your total follower count is high.

Are there content restrictions for bonus-eligible Reels?

Yes. Eligible Reels must be original (not reposted with watermarks), must not contain misinformation, graphic violence, or adult content, and must comply with Instagram's Content Monetization Policies. Political content is also excluded from bonus calculations.

How long does it take to become eligible after meeting the requirements?

Most creators who meet requirements report receiving an invite within 60-120 days of consistent Reels posting. There is no guaranteed timeline — it depends entirely on Meta's invite cycles and your account's algorithmic signals.

Guide

instagram reels bonuseligibilityinstagram monetizationcreator account 2026

Instagram Reels Bonus Eligibility Requirements 2026: Full Checklist

Not every Instagram creator qualifies for the Reels Play Bonus — and Meta is not transparent about the exact criteria. Based on creator reports, policy documentation, and monetization guidelines, this guide compiles the confirmed and likely eligibility requirements for the Instagram Reels Bonus in 2026, so you know exactly what to work toward.

Last updated: February 27, 2026

Step-by-Step Guide

Confirmed Eligibility Requirements

Meta's Partner Monetization Policies state the following hard requirements for Reels bonus eligibility: you must be at least 18 years old, you must have a Professional account (Creator or Business), your account must be in a supported country or region, and you must comply with Meta's Community Standards and Content Monetization Policies. Additionally, accounts must not have active policy strikes or violations on their account.

Follower and Activity Thresholds

While Meta does not publish an official follower minimum, creator reports consistently suggest that 10,000 followers is the practical floor for receiving an invite. Accounts with 50K-500K followers in active Reels-posting niches (comedy, beauty, fitness, tech, food) report the highest invite rates. Beyond follower count, recent activity matters: accounts that have posted at least 5 Reels in the past 30 days are significantly more likely to qualify than dormant accounts.

Account Type and Category

Creator accounts outperform Business accounts for bonus invites. Within Creator accounts, certain categories (Entertainment, Education, Health & Wellness, Technology) have historically received more frequent bonus offers. If you are currently set up as a Business account, consider switching to Creator to improve your odds. Your account must also have a linked, verified payment method — either a US bank account or verified PayPal — before bonuses can be paid out.

Content Quality Signals That Affect Eligibility

Meta's algorithm evaluates several content signals beyond raw follower count: average Reel completion rate (higher is better), saves and shares per Reel (stronger signal than likes), absence of repeated content or low-effort reposts, and original audio or licensed audio use. Reels that use Instagram's native editing tools or trending audio tend to perform better in the algorithm, which indirectly improves bonus eligibility signals.

Pro Tips

Original Reels (not reposts or watermarked TikTok content) are a hard requirement — watermarked content from other platforms is explicitly excluded from bonus eligibility
Enabling all monetization features in your Professional Dashboard (even ones you don't use, like Badges) signals to Meta that you are a monetization-intent creator, which correlates with faster bonus invites
If you have a second account that already has bonus access, do not cross-promote aggressively — Meta has been known to review linked accounts when issuing new invites