Guide
twitchstreamingtwitch affiliatetwitch partnermonetizationTwitch Monetization 2026: Requirements, Revenue Streams & Real Earnings
Twitch changed its revenue split in 2023 — most streamers now earn 50/50 with Twitch instead of 70/30. Here's the complete 2026 guide to Twitch monetization: requirements, income streams, and how much streamers actually earn.
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Twitch Monetization Requirements 2026
Twitch Affiliate: 50 followers, 500 total minutes broadcast, 7 unique broadcast days, 3 average concurrent viewers in the last 30 days. Twitch Partner: 75 average concurrent viewers over 30 days, consistent streaming schedule. Partner applications are reviewed manually.
How Much Does Twitch Pay in 2026?
Twitch subscription revenue: $2.50 per $4.99 sub (50/50 split for most streamers). Top Partners can negotiate 70/30. Bits: $0.01 per Bit. Ad revenue: $2-10 CPM. Average small Twitch streamer earns $50-500/month. Top 1% earn $5,000-50,000+/month.
Twitch Revenue Streams Beyond Subscriptions
Brand deals: $0.01-0.10 per viewer hour. Merchandise: 10-20% margin. Game sponsorships: $500-5,000 per stream for mid-tier streamers. Donations through StreamElements or StreamLabs. YouTube channel monetizing VODs from Twitch content.
Twitch vs YouTube vs TikTok: Which Pays More for Live Streaming?
Twitch pays more per engaged viewer via subscriptions ($2.50/month). YouTube Live pays better ad CPMs ($5-15 vs Twitch's $2-10) but fewer viewers subscribe. TikTok LIVE gifts can generate $500-5,000/hour for popular creators but is unpredictable.