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Would You RatherPR Agenciesvideo adsAI videoWould You Rather Video Ad Template for PR Agencies: Create in 2 Minutes with AI
The Would You Rather format is one of the highest-performing video ad types for PR Agencies — and for good reason. Pr agencies are hired on credibility and connections — video ads showcasing media placements and brand recognition results drive new business. FluxNote lets you create a professional Would You Rather ad for your public relations business in under 2 minutes: no camera, no editor, no design team required.
Last updated: March 17, 2026
Why Would You Rather drives outsized engagement for public relations
The Would You Rather format is an engagement machine, and for public relations, engagement matters more than you might think. Algorithms on Instagram, TikTok, and Facebook reward content that generates comments — and binary choice posts are psychologically irresistible to humans. We are wired to pick sides.
For public relations, this format does double duty: it drives algorithmic reach and reveals the values, preferences, and priorities of your target audience. The choices you present can be educational (showing the audience something they hadn't considered), controversial (sparking genuine debate), or fun (building personality and community).
The key insight is that marketing directors and CEOs who engage with your Would You Rather content are self-selecting as interested in your category — making them highly qualified for retargeting.
The format's comment volume signals to the platform that this content is resonant, which pushes it to new audiences organically.
Data from high-performing public relations accounts shows Would You Rather posts generating 5-10x the comment volume of standard promotional content.
What makes a great public relations Would You Rather ad
High-stakes, relevant choices
The two options should both be things your marketing directors and CEOs genuinely care about. Both should be tempting but in different ways — not obviously right vs. wrong.
Industry-specific language
Use terms, situations, and trade-offs that only your target audience would fully appreciate. This filters for qualified prospects and makes niche viewers feel seen.
A branded follow-up in the caption
After presenting the choice, mention why you're asking — e.g. "We're designing our next service around what you actually want. Drop A or B below!"
Visual parity for both options
If one choice has a significantly more appealing visual, it biases the vote. Balance the visuals so the choice is driven by the text, not the image.
Respond to comments
This format only works if you engage with the responses. Replying to commenters converts engagement into relationships — and relationships into clients.
3 FluxNote prompts for public relations would you rather ads
Prompt 1
"Would You Rather ad for public relations. Option A: [tempting choice 1 relevant to marketing directors and CEOs]. Option B: [tempting choice 2]. Neither is wrong — both reflect different priorities. Text overlay: 'Drop A or B in the comments! We're designing our next offer around what you actually want.' Fun, engaging tone."
Prompt 2
"Engagement ad for public relations. Would You Rather: work with someone who has [quality 1] or [quality 2]? Spark a debate about values in our industry. Use this to reveal what marketing directors and CEOs actually prioritise when choosing a provider."
Prompt 3
"Would You Rather video for public relations. Make it educational — present two approaches that both have merit. Explain in the caption that the 'right' answer depends on the situation. Position us as the expert who can assess which applies to them. CTA: DM us 'ASSESS' for a free analysis."
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